Posts

Check out the latest episode of the Fuel podcast with the unstoppable Ted Rubin – one of the most influential CMOs on Twitter and LinkedIn and business book author, including the legendary ‘Return on Relationship’.

Ted’s charismatic personality is on full display as he gives his advice on how to use networking and social media to help fuel your sales activity.

In this show, we cover:

💥What makes a company VC-worthy

💥Why influencer marketing out-performs advertising

💥Why CMOs are getting it all wrong in the boardroom

💥The 5 principles behind Return on Relationship™

💥How accurate is his horoscope?

💥Getting and retaining a sales prospect’s attention

💥How to Co-Own your content

💥How to recycle and re-purpose content

Also – the incomparable Jeremy Davies shares his thoughts on the trend of personal branding.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Kate’s the CEO of Lately.AI the only social media management platform that creates content for you with the power of Artificial Intelligence.

Like most of our guests, there’s a hell of a lot more to her than just being the CEO of a cutting-edge company. She’s a wonderful personality, hilariously dark, doesn’t take prisoners and we predict you’ll be seeing Lately on the NASDAQ within the next two years.

Kate shares her journey with us, and her tips on making your digital content work for you, but because that’s where every other podcast stops, we went further.

In this supercharged interview, we discuss:

Throwing shade on Clubhouse

The art of interviewing

The cynical music industry

The future of music streaming

The stress of toxic workplaces

A message to Mr Bradley

Accessing your ‘Nine’.

And we don’t stop there. We published a YouTube exclusive of the show here but that version doesn’t include an insightful segment from Mr Jeremy Davies who serves up a wonderful analogy of how your colleagues are like popular brands.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

A presentation is your brand. It’s your personality and it’s one of the most intimidating things we can do. Simon Raybould is a professional presentation and public speaking coach and he works with individuals and corporations to help them become engaging and entertaining presenters.

His credentials and testimonials speak for his prowess but we wanted to get him on the show to help us all understand how to improve our presence in this new presentation environment.

In this show, you’ll learn what to focus on and how to get a message across without sounding like either an evangelist at a church revival or like Miss Othmar from the Peanuts television cartoons.

Subjects covered include:

When telling stories – have a point

Hygiene factors of presenting

Story telling with truth

Why introverts make great presenters

How to pronounce disestablishmentarianism

Working on your weak spots

The art of curry making

Playing the Cajón

What we could all learn from Tina Turner (and love has nothing to do with it)

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Our 50th episode stars John Espirian – a Black Belt 10th Dan of LinkedIn.

90 minutes of tips and tricks to get your LinkedIn performance in the premier league.  John dropped into the Fuel podcast to unleash his substantial knowledge of the business community’s leading social media platform – LinkedIn, to help all of us in the new business world, up our game.

Included:

The benefits of using video

Stop liking and start commenting

Why view counts are misleading

Optimising your profile

How to sign up for John’s LinkedIn leaders course

How to prune your network

The five best content types

Why you should treat posts like mini blogs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch.

He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market.

This is a wide-ranging interview, covering the genesis of the company and its products, Jorn’s views on the future of the marketing industry and his vision for this new business, which is literally creating an entirely new category of drinks and products.

Not to be outdone, our resident humorist Jeremy Davies has some stress of his own to deal with – as a referee in a football match and in a queue for a sandwich.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers:

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, how podcasts are a serious part of the marketing mix, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

Meanwhile, inspired by the recent appearance of MayKing TsangJeremy Davies puts social media & new business under the microscope.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

As part of Fuel’s faith-related series in the run-up to Christmas, we sit down with Kunal Pattany of agency Digital Human who has found a way to blend all the positive aspects of his religion into his business model. His agency is on a mission to bake sincerity and commitment into its brand campaigns.

Not only that, but Kunal explains how his modern marketing knowledge has benefited the London Diwali celebrations because he helped create the festival’s digital presence.

He’s also got a wonderful Diwali story to pass on for the season.

Also our MC Jeremy Davies explains the rights and wrongs of winning gongs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

thenetworkone provides “open source creativity” and communications services from independent agencies. It’s agile business model is ideally suited to the new creative landscape and it allows for easy scaling up and down of campaigns. Julian talks extensively about his role in the global ad agency scene and shares his secrets for running a successful independent network.

Jeremy Davies delivers a wry view of spin doctors.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Alex tells it like it is with a few pointers about how to save our businesses by applying some basic new sales techniques and a large dose of common sense.

All of us at The Advertist welcome you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Tom is paid by big brands to help them model their future strategy to make sure they’re not caught out by cultural and economic changes that are heading their way.

All of us at The Advertist welcome you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.