Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

What role does faith and belief play in company development? Keith Smith writes about his understanding, based on conversations from The Fuel Podcast with guests, sales expert Brad Smith and psychologist Dr Rachel Lawes. The full article explores how new business development helps a company see into the future, providing motivation and energy. Follow this […]

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BRAD SMITH: YOU GOTTA HAVE FAITH

What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit…
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DR. RACHEL LAWES: UNSPOKEN LAWES

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a…
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PAUL BAINSFAIR (IPA) – THE 60:40 RULE

Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising.…
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KEITH SMITH – TALKING TO STRANGERS: THE ART OF INTERCOURSE

Is today’s technology actually preventing us from developing meaningful relationships – in business and in life? What techniques can we use to make sure that our approaches are both genuine and timely? Keith Smith sits down with…
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DAVID BROWN: IS AI EATING OUR LUNCH?

David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. David is a creative agency owner, so he totally understands how…
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CLARE SUTTON: FOOD AND DRINK & PUBLIC RELATIONS

Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector. Recently, the agency released its ‘state of the sector’ report on the latest trends…