Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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B2b Marketing in 2024 – Macro trends

Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.     Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.     Growth of eCommerce B2B Sales: The valuation of eCommerce […]

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LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the…
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VICTOR HOUGHTON: THE ORIGINAL SEARCH ENGINE

While most great creative is inspiration, that inspiration comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours…
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Five words that will win you new business

New business should be a priority for everyone these days. Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency's performance to new heights? Explore the intricacies…
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KEITH SMITH: COPYRIGHTS AND WRONGS

Is it possible to own words? How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze? In this podlet, I investigate the issue of copyright and protectionism…
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SIR JOHN HEGARTY: WHAT’S THE BIG IDEA?

One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business…
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AI and creative marketing - podcast

How AI has helped get over 'the blank page syndrome' by generating unique ideas and assisting with post-production tasks. The importance of the human touch in content editing, artwork generation, and making aesthetic decisions. How could…
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