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THE FUEL PODCAST – EPISODE 24: ISOBEL ARROWSMITH – PRCA: A LATIN AMERICAN NEW BUSINESS CHALLENGE

So you think you’ve got it tough at the moment? Try launching a trade body in a foreign country in a different hemisphere in the middle of a pandemic while maintaining one of the most positive attitudes in business. PRCA Director of The Americas Isobel Arrowsmith on the newly formed Latin American division has her work cut out, but she’s up for the challenge.

Public Relations, new business, culture, social distancing. This show has it all and more.

Also, Jeremy Davies spots distant ship smoke on the horizon.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 23: IAN HUMPHRIS – NOKAMO: WE’RE NOT IN KANSAS ANYMORE

A superb prophecy from the CEO of agency Nokamo, Ian Humphris on what’s going to sort the wheat from the chaff as we emerge into a world that needs to lean to cooperate with a virus.

Ian gives his predictions on who’s going to win and who’s going to lose. Why 81% of CEO think their marketing is different, while only 7% of their customers agree.

Why are CEOs so misled? They need a copy of Kansas, the 10 new commandments of marketing.

Plus Jeremy Davies takes his medicine like a real new business hero: straight up and no sugar.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show Notes:

Ian Humphris LinkedIn

Nokamo’s web site

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THE FUEL PODCAST – EPISODE 22: BILL WALLSGROVE – STUDIO BLUP

Bill Wallsgrove NED of Studio Blup comes on to discuss some BIG news for the agency as well as giving reasons why it shouldn’t be all doom and gloom for retail if you’re as brilliantly cool as this agency, which has been winning major business while others have not and is literally bursting with talent and fresh ideas.

Bill tells Keith Smith how retailers can save their future through the creation of in-store theatre and we discuss how Blup could potentially add some grime to the US hip-hop design market.

Also our resident dry wit Jeremy Davies gets buried in paperwork responding to tenders.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show notes

Here’s Blup!

Blup’s Instagram

Bill Wallsgrove’s LinkedIn profile

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THE FUEL PODCAST – EPISODE 21: PHIL LEWIS – 5 REASONS WHY CMOS MAKE BAD CEOS

Phil’s back with a controversial talking point; why CMOs make bad CEOs. Phil outlines the top five reasons why CMOs often fall short of making the CEO position. It’s not anything to do with intelligence but more of lack of fluency in boardroom-ese.

Plus – why we’re wrong to think the Coronavirus pandemic is unprecedented; how to out-think and out-manoeuvre the competition; how marketing thinking is perfect for lifting companies out of the doldrums and how it can be applied more broadly across the business.

And our resident new business trailblazer Jeremy Davies tackles the thorny matter of agency processes.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Phil’s LinkedIn profile

Corporate Punk web site

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THE FUEL PODCAST – EPISODE 20: KATRINA SARGENT – BUSINESS BUZZ

If you rely on networking meetings to do your business, you need to re-think your strategy. Business Buzz has just rolled out a virtual networking model that actually works! Katrina Sargent tells us how she succeeds in the world of new business and how her company how helps professionals maximise their relationships.

  • How to use soft selling skills in video networking
  • The art of video networking – techniques to help you win business
  • The future of physical networking
  • What we miss from the office environment
  • Goal mapping and personal development podcasts.

Also Jeremy Davies makes an exhibition of himself

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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