In episode 2 of the New Business Masterclass, celebrated new business consultant Ben Potter explains ow to increase your sales effectiveness using his tried and tested method of holding discovery meetings.
Discovery meetings ensure that your agency isn’t chasing every bit of new business in a random manner that could tangle your agency up in the weeds.
Ben’s process helps you figure out which prospects to chase and why.
The New Business Masterclass is a chance for anyone working in the field of creative and digital agency new business and business development, to up their game with advice from the proven experts.
The New Business Masterclass was designed to capture the advice of some of the leading personalities in the world of agency new business for the greater good of the industry.
Each month, we’ll be bringing you short presentations from recognized new business experts such as Future Factory’s Kimi Gilbert, the ever popular Ben Potter, sales supremo Brad Smith, design specialist Jeremy Davies and new business agency legend Natasha Ellard-Shoefield.
So keep an eye out for new episodes, just head on over to our YouTube channel at https://www.youtube.com/channel/UCnYGQllLoAV9T0q1pU8UGDw
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