The business behind a range of cold-pressed sauces, dressings and dips has smashed its £150,000 crowdfunding target.
Tanya's Just Real sauces are gluten and dairy-free and flavours include Fiery Fiasco, Teriyaki Malarkey and Smokey Cokey.
The business is planning a rebrand and relaunch into retail and wholesale in 2020 and turned to Seedrs to raise £150,000.
At the time of writing, Tanya's Just Real had secured 102 per cent of its target.
The funding injection will support working capital, as well as marketing, new product development and the launch of a mental health campaign.
Tanya founded the company after struggling to find products which would help her create quick and healthy meals for her young family. Badged as ‘cooking from scratch in a bottle’, the cold-pressed natural sauces made from fresh herbs, fruit and vegetables are aimed at time-poor cooks looking for healthy and convenient ways to create great-tasting and nutritious food.
The range can be used hot or cold and comprises Fiery Fiasco, Smokey Cokey, Teriyaki Malarkey, Beetroot Cahoot, Cucumber Blunder and new addition, Minted Mayhem. Naturally vegan, the range has no added salt, sugar or anything artificial and is also gluten and dairy free. A new dip range is planned for an autumn 2020 launch in retail and additional NPD in development for 2021.
Key members of the Saucy Affair team include former Tesco Trading Director Sean McCurley and an experienced marketing team including Armando Pereira and Lucy Howe, integrated communications agency, Pier and global brand specialist 1HQ. Together, the team will undertake a heavyweight integrated marketing campaign to drive the growth strategy, educating consumers and driving trial using advertising, PR, social media, sampling and in-store activation.