After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch.
He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market.
This is a wide-ranging interview, covering the genesis of the company and its products, Jorn’s views on the future of the marketing industry and his vision for this new business, which is literally creating an entirely new category of drinks and products.
Not to be outdone, our resident humorist Jeremy Davies has some stress of his own to deal with – as a referee in a football match and in a queue for a sandwich.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.