,

THE FUEL PODCAST – IAN TRUSCOTT – ROCKSTARCMO: IS CONTENT MARKETING ALL IT’S CRACKED UP TO BE?

One of the UK’s foremost experts on B2B content marketing is here to demystify the discipline and show us how creating trust through sharable and informative content is the way forward for new business.

Ian Truscott has been banging the drum for the content marketing industry since before it was cool. Over the years, he’s developed strategies and knowledge about what works, what doesn’t, and how to do it like a pro! Here’s an hour of his time for you to enjoy and invigorate your new business campaigns.

In this entertaining interview, we discuss:

 How everyone in your company needs to be aware of the brand gap

 Turning problems into content opportunities

 How to develop a flexible CM strategy

 The Salesforce TV channel

 Bullshit marketing phrases

 How long have we been content marketing?

 Who’s doing it right?

 Targeting your content to the right audience

Plus Jeremy Davies, drops by to explain how nostalgia ain’t what it used to be.

Rockstar CMO website.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by
,

THE FUEL PODCAST – NICK VIVION – GHOSTWORKS PR: A TECHNOMAD’S TALE

Nick Vivion is pioneering a new way of working hard and staying agile. At the start of 2021, tired of living to work, paying for expensive property he asked himself “what if I only had two years left to live?” He pulled a ‘Nick move’, took his successful tech PR agency mobile and began exploring the great outdoors in a recreational vehicle.

Nick’s not alone. There is a whole younger segment of society that is discarding the shackles of ‘normal’ life and adapting to a new, flexible, life-affirming, greener existence.

In this show, we discuss what motivated him and how he will be followed by an entire generation of Alt:Execs, dedicated to maximising their income by living lean and able to rapidly respond to changes in society.

This is a wonderful opportunity to explore the entrepreneurial millennial mind.

In this show, we cover:

 ‘The Two-Year Deadline’

 What you need to live a life more mobile

 Living off-grid

 Crypto and financial PR

 Content marketing

 Top tips for how to Hustle

 The future of nomadic working

Also, the ever-funny  Jeremy Davies  on product targeting and new business.

 Title Music and Theme tune by The Prospectors (Matt Bullard, Bob & Barn and Peter Banks)

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by
,

THE FUEL PODCAST – HANK BLANK 4: TIME TO GET NETWORKING!

Hank Blank is back. It’s like he never left.



In this show, we discuss:

Hank is our man in the USA for new business and client-side agency searches. Last time we spoke to him, we were in the epicenter of the second wave of the pandemic. Now eight months later, Hank is here to update us on how clients are managing with their agency searches and pitch lists.

It’s a mixed bag of fortunes as Hank’s business has been forced to accommodate this new hybrid way of working, but can pitching via video call compete with pitching in person? Will the client opt for a less creative response because they had in-person chemistry? Don’t forget this is America and the lights never get shut off!

  •  The future for advertising agencies doing hybrid business
  • How to do agency searches under these conditions
  • The dangers of Zoom calls
  • Problems of finding and retaining talent
  • …and we have time for a couple of Hankisms for 2021.

Plus Jeremy Davies branches out to provide a humorous analysis on the Internet of Trees – he can’t leaf it alone!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by