Safi Zisman is an expert broadcast PR and business owner. His company BF media helps brands and organizations prepare and execute media interviews and TV appearances. It’s not easy and certainly not something you want to do without doing your homework! Safi explains how to pull off the perfect broadcast pitch and cites examples of winners and losers.

In this show we discuss:

  • How broadcast demonstrated it use during the pandemic
  • The terrible twos of running your own business
  • The new business frenzy of broadcast PR
  • What to do and what not to do on TV
  • The phenomenon of Mick Lynch & his greatest hits
  • The power of authenticity
  • Turning an interview into a conversation
  • Tips for marketers to help spear the message
  • Public perception and the Amanda Knox syndrome

SHOW NOTES:

Reach Safi on LinkedIn here: https://www.linkedin.com/in/safi-zisman-5aa21929/

BF Media here: https://www.linkedin.com/company/bf-media/

Mick Lynch -v- The Media here: https://youtu.be/cgSUpyo86ZI

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Clare Sutton is a food, drink and hospitality expert. Deputy Managing Partner at WPP-owned Clarion Communications, Claire and her team work tirelessly on behalf of some of the world’s leading food and drink brands, spanning food-to-go, restaurants, FMCG, alcohol, soft drinks and everything in between.

Clarion also publishes a well-respected industry report every quarter that highlights trends, innovations and intelligence across this wide and varied sector, so instead of our usual new business briefing, we thought it would be good to take a more in-depth look at all things hospitality and avail ourselves of the knowledge of an expert to provide some background and context for new business prospecting.

In this show, we discuss:

  • The amazing cultural variety of “British Food”
  • How current affairs drives food creativity
  • The relationship between food and culture
  • How the Queen boosted sales of pork pies
  • The art of creating content for social media
  • The rise of the food truck industry
  • Plant-based food trends driven by Millennials and GenZ
  • Chicken Kiev or Keev?
  • Premiumisation of drinks
  • How an inept Government is inspiring responsible food brands
  • Predictions for the snack market
  • New business tips for approaching brands and companies

Plus our very own Jeremy Davies is back with his commentary on food for meetings

Show notes

Here it is! The Clarion Food and Drink report:

Clare Sutton LinkedIn profile here: https://www.linkedin.com/in/claresutton/

Clare’s Twitter profile: https://twitter.com/clareysutton

Paddington and Her Majesty the Queen of England video: https://www.youtube.com/watch?v=7UfiCa244XE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.