Jaywing, the data-powered integrated agency has appointed Robbie Pringle as Business Development Director. Pringle brings with him a wealth of experience including most recently as New Business Director for Big Brand Ideas.

The Advertist lists all the important People Moves in our industry as well as News, Mergers & Acquisitions and Tenders. Every day, we search for key movers in senior, marketing and c-suite roles. If you would like regular updates of people moves, tenders and more contact us for a free trial on 0203 356 3717 or email hello@theadvertist.com.

Check out the latest episode of the Fuel podcast with the unstoppable Ted Rubin – one of the most influential CMOs on Twitter and LinkedIn and business book author, including the legendary ‘Return on Relationship’.

Ted’s charismatic personality is on full display as he gives his advice on how to use networking and social media to help fuel your sales activity.

In this show, we cover:

💥What makes a company VC-worthy

💥Why influencer marketing out-performs advertising

💥Why CMOs are getting it all wrong in the boardroom

💥The 5 principles behind Return on Relationship™

💥How accurate is his horoscope?

💥Getting and retaining a sales prospect’s attention

💥How to Co-Own your content

💥How to recycle and re-purpose content

Also – the incomparable Jeremy Davies shares his thoughts on the trend of personal branding.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Golley Slater has appointed Jordan Slater as its New Business Manager. Slater has previously held roles at Planet U as Account Manager as well as Account Manager and B2B Sales Manager for Golley Slater PRM.

Independent creative agency, Atomic London has recently announced the appointment of Katy Sumption as Creative Director while Louise Rudaizky has been promoted to Managing Director.

Sumption was previously Creative Director and Co-Founder of The Elephant Room. Rudaizky previously held the role Head of Client Services with Atomic London.

In addition, the agency appointed Chloe Martin as New Business and Marketing Manager during Q1. Martin joined from adam&eveDDB where she held the role of Account Manager.

The Advertist lists all the important People Moves in our industry as well as News, Mergers & Acquisitions and Tenders. Every day, we search for key movers in senior, marketing and c-suite roles. If you would like regular updates of people moves, tenders and more contact us for a free trial on 0203 356 3717 or email hello@theadvertist.com.

Agency leader, author and magician of metrics, David Allison in a can’t miss episode on The Fuel Podcast.


You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values. Not age, not earnings but what drives our own operating system.


Throughout the world we have 56 shared values and using this process you’ll guarantee that you have all the right trigger words in your messaging.

In this show, we discuss:

  •  How the UK’s values differ from Europe
  •  The difference between values and beliefs
  •  How brands can avoid purpose washing
  •  What drove David to invent a new system for agencies
  •  How Valuegraphics could create the perfect politician
  •  How to get an entire hotel staff to wish you goodbye

Plus our very own Jeremy Davies loses his vowels over ABRDN, Consignia and lazy journalism.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Home and Garden sector insight and news update from The Advertist. Our little 10-minute podlet, episode 6 has arrived. Grab a tea and catch up with Keith Smith of The Fuel Podcast, Donna Smith of The Advertist and Victor Houghton of VH Insights as we discuss all the latest intel on the retail sector.

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie companies that appear to be financially OK but are in fact just hollow husks of business that could bring your agency down.

Zitah and her team of fintech superstars are on hand to address some vital new business issues:

🔘 The stress of not commuting

🔘 Factors to consider when prospecting for new clients in a post-pandemic world

🔘 How to spot companies investing in R&D and why this is a great sign

🔘 Data can be fun if fun equals profit

🔘 Increase your chances of success by looking at financial KPIs

🔘 How to spot a zombie company

🔘 Who came off worse in the pandemic

🔘 Equality and branding in the VC world Plus Jeremy Davies is playing bullsh*t bingo again, but it’s for new business people this time!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising industry. He has some great advice for new business problem solvers, revealing the one question that will win you new business.

His new book – ‘flip: unthink everything you know’ is a ground-breaking concept and Chris previews it on this show.

Don’t miss it.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

The Advertist recently published a tender by Portsmouth City Council seeking expressions of interest from experienced family engagement specialists to help the Portsmouth Museum and Art Gallery become a more family friendly destination and create resources for a family audience.

Those looking to put themselves forward for this need to be armed with data and insight that might help them acquire this new business.

Desk research specialist Victor Houghton at VH Insights, the man behind the facts and research for our new business briefing podlets has provided us with some insight that might help in this area.

VH Insights notes:

•             Millennials are becoming parents – accounting for 82% of babies born in 2016. Brands targeting them need, therefore, to consider that these mums and dads look and behave differently from the parents of previous generations. Insights into the millennial parent’s family reality can help brands connect with this merged audience.

•             A marketing strategy that understands the purpose of why families are together and promotes modern family life as embracing togetherness, inter-generational sharing and wellbeing will resonate with and attract families.

•             The total number of families has risen by nearly 9% over the last 20 years, in line with the growth of the UK population.

•             Gardens (34%), historic buildings (28%) and museums (26%) are the top three attractions potential visitors would like to attend in the next 12 months. Mintel November 2020

•             56% of UK adults agree that visiting attractions closer to home has become more appealing.

•             Indoor activities such as visiting theatres and museums have become less appealing for those contemplating domestic holidays. Visiting beaches and natural parks have become more popular.

•             The Black Country Living Museum (BCLM) in the town of Dudley, England, brought history to life on TikTok in the name of education.

Sources: WARC, Mintel, Trajectory, Contagious

For something deeper than just talking points, consider thorough desk research for your target brand. VH Insights has legal access to some of the best sources on the market, including some which are subscription-only. Get in touch for a bespoke new business briefing that covers aspects of the company, category, consumer and culture.

Tom Cheesewright

In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested in what the workplace and business relationships are going to look like in the next 5-10 years, then this is the show for you!

▶ What does our business future look like?

▶ What opportunities are there for brands, companies and agencies?

▶ How can we make our businesses more agile?

▶ What can we learn from the last year about human behaviour?

▶ How can we prepare our businesses for the next 10 years?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.