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MARCUS BROWN: THE AGENCY WHEEL OF FORTUNE

Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his showmanship and pitch knowledge to help agencies win new business.

In this episode, Marcus shares his top tips for winning meetings, identifies the key growth tactics for big agencies, and explains how to identify great clients. He also discusses the importance of being prepared, the art of saying no, and the three essential ingredients every agency needs to know before they go for growth.

But Marcus isn’t just an expert on the pitch process. He’s also the driving force behind the Great Pitch Poll, which tracks the pressures that agencies feel over the new business process, giving him unique insights into the industry’s mental health.

So, whether you’re a seasoned agency pro or just starting out, you won’t want to miss this episode. Tune in to hear Marcus’s insights on the pitch process, agency growth, and more.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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MARTIN GALTON: A COMPULSIVE CREATIVE

Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry.

In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey in the industry, from copying Jesus to creating a 100-movie franchise through the power of juxtaposition.

But it’s not all about the past – Martin also discusses the latest trends and issues in the industry, including flexible working, winning business, and the power of saying yes. He even has an amazing idea for one lucky outdoor media company.

And of course, no discussion about creativity would be complete without an exploration of artificial intelligence. Martin shares some surprising insights that are sure to challenge your assumptions about AI. So tune in to this episode for an entertaining and insightful discussion about the world of creativity, featuring stories, advice, and plenty of laughs along the way. And don’t miss Martin’s unbeatable story about Muhammad Ali – it’s the perfect ending to this creative masterpiece.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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NICOLE YERSHON: THE CRAZY DIAMOND

Do you want to unlock your creativity and bring your most imaginative ideas to life? This episode of the podcast features one of the advertising industry’s most imaginative creatives, Nicole Yershon.

In this episode, Nicole shares her “never say never” approach to business, which has pushed boundaries, broken taboos, shifted needles, and toppled monopolies. She also talks about her book, Rough Diamond, which is dedicated to all those people who think differently, courageously, and divergently to make the creative industry the envy of the world.

But Nicole isn’t just here to promote her book. She also shares her insights on a wide range of topics, including how to develop empathy, where creativity comes from, mathematics for business, new business advice, achieving work-life balance, the importance of trust, flooding Second Life, innovative thinking and survival, and the difference between intrepreneurship and entrepreneurship.

Nicole also champions the good work of the creative education system, including Communications Arts, and explains her proven theory of learning that helps us all to understand biohacking, cyborgism, and humans as technology. Overall, this episode is a must-listen for anyone looking to unlock their creativity and bring their most imaginative ideas to life. Tune in to hear Nicole’s insights, stories, and advice – and be inspired to think differently and push boundaries in your own work.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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ADRIAN MA: THE WINFLUENCER

Stay up-to-date with the latest trends and insights in the PR industry!

In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around.

Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of the marketing mix. He discusses the ability of PR to influence, persuade, and create demand for products, services, and brands, as well as its role as both hero and villain in the political and scientific world.

But it’s not all serious business – Adrian also shares his thoughts on the pros and cons of the four-day workweek, why parents don’t understand PR, and the importance of building creativity into education. He even touches on totems and ceremonies in the hybrid world, and tells fossil fuel companies to jog on.

Overall, this episode is a must-listen for anyone in the PR industry or interested in the intersection of PR and marketing. Tune in to hear Adrian’s insights, stories, and advice – and be inspired to take your own PR strategy to the next level.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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DAVID ALLISON: THE DEATH OF DEMOGRAPHICS

Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values for the human race.

David explains how values are at the very core of our daily lives, and how understanding them can help businesses push the right buttons and reach their true customers every time. He also shares insights from his new book, “The Death of Demographics,” which provides a complete makeover of the marketing targeting process and explains how to maximize your budgets.

But it’s not just about theory – David also shares practical tips and advice for implementing the Valuegraphics system in your own business. He shows how to identify your true customers and create messaging that resonates with them, based on their core values.

Overall, this episode is a must-listen for anyone looking to take their customer segmentation and targeting to the next level. Tune in to hear David’s insights, stories, and advice – and be inspired to revolutionize your own marketing strategy using the power of Valuegraphics.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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CHRISTOPHER CHAVE-COX: LET’S WORK TOGETHER

Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office.

And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight?

Christopher Chave-Cox (CCC) runs The Intelligent Workspaces Partnership – a tech company dedicated to helping companies adapt to the new paradigm.

From building specs to installation and deployment, IWP is at the vanguard of the modern workplace. In this show, CCC shares some insights into what’s needed to create a workplace that people want to call their second home – spoiler alert – you’re going to need more than an Air Hockey table.

What tech do you need at home? What tech does the company need? Who pays for what? What buildings will function as an approved workspace by 2025? How are other countries are preparing to meet the need of the modern worker?

And most of all – how can creative agencies manage this when so much of their work demands collaboration? There’s also some great new business insight into the property market.!

It’s all here in a fantastic hour of literal office banter!

Show notes

Chris Chave-Cox on LinkedIn: https://www.linkedin.com/in/christopher-chave-cox-54712929/

Cyber Essentials:https://www.ncsc.gov.uk/cyberessentials

GCHQ Cybersecurity: https://www.gchq.gov.uk/section/mission/cyber-security

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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STEVE RAWLING: STORYTELLING (AND STORY SELLING) TACTICS

Why do we tell stories?

Storytelling in all its forms has been a way of expressing an idea or information in a way that makes it memorable.

Storytelling allows us to see each other more clearly and to empathize. We tell stories because we are human or are we human because we tell stories?

Selling stories is the very essence of PR and yet there’s very little in the way of formal training for this.

And what about new business? Isn’t the art of selling the art of telling?

Pip Decks was first created by Charles Burdett, a UX consultant and designer, that works like a recipe card and Steve Rawlings’ Storyteller tactics is a way to ditch dull presentations and tell great stories.

Steve gives us an hour of pointers to help us weave a better tale, to engage and inspire our prospects and clients.

Show notes

Our sponsor: www.theadvertist.com

Get Pip Decks: https://pipdecks.com/products/storyteller-tactics

Proudly associated with the Marketing Podcast Network: https://marketingpodcasts.net

Ben Potter’s LinkedIn post: https://www.linkedin.com/posts/bpotter_businessdevelopment-newbusiness-sales-activity-7034107072166166528-0ZAK?utm_source=share&utm_medium=member_desktop

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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TOM CHEESEWRIGHT: THINK LIKE A FUTURIST

Tom Cheesewright is a globally acclaimed Applied Futurist. His talents are employed by major blue chip organizations to help them plan for the next 3, 5 and 10 years ahead.

In this show, Tom shares his predictions about the  working week, sustainable food habits, modern measures of status, the future of the gig worker and fixing the gender balance.

He also gives us a sneak peek at the launch of his new training course ‘Think like a Futurist’ which teaches marketers and c-suite execs how to plan and predict trends, opportunities and threats for any business.

We learn the importance of the need to spend time thinking about your company’s future, how technology can help us see round corners, how to spot existential threats & opportunities and also how to present the narrative to help communicate this to upper management.

Companies need a futurist as much as they need a CFO and this show teaches you how to start seeing into the future.

Show notes

Think like a Futurist – sign up now here. Get 10% off the price, quote ‘FuelPodcast23’: https://ctgacademy.com/course-think-like-a-futurist/

Have a read of The Usbourne Book of the Future https://www.scribd.com/document/27786147/The-Usborne-Book-of-the-Future#

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DR. GLEB TSIPURSKY: NEW OFFICE RULES

The debate rages on! Should we all get back to the office or have we just kissed the 9-5 Monday to Friday work week goodbye?

While some of the world’s business leaders (who should know better) are doing their very best impression of King Canute, trying to turn back the tide and command a sea of young workers to adopt a prairie dog existence in open plan offices, the world is changing.

Change is tough but fortunately, we’ve got experts, we’ve got science and we’ve got technology. So what’s the problem?

In this show, behavioral psychologist and author of dozens of books Dr. Gleb Tsipursky – who advises blue chip corporations on how to transition to flexi and blended working, delivers a brilliant how-to for creative agencies.

In this show we discuss what countries responded to the pandemic correctly – and what ones didn’t. We look at how to balance public health against economic demands; who to trust when we need to know; status quo bias, Elon Musk’s flip-flop, the huge HR and financial benefits of remote work in one single move; how creative agencies are solving the problem; how the US’s biggest employer is setting the standard; how AI can help with the solution, who pays for it all and we address the 600lb Gorilla in the room of mental health and discuss solutions to help companies help their staff.

We also discover the best days for office work and the extended weekend.

Plus! Jeremy Davies is back with a wonderful sketch on AI and Rise of the Robots

Show notes

Dr. Gleb’s LinkedIn profile: https://www.linkedin.com/in/dr-gleb-tsipursky/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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