The debate rages on! Should we all get back to the office or have we just kissed the 9-5 Monday to Friday work week goodbye?

While some of the world’s business leaders (who should know better) are doing their very best impression of King Canute, trying to turn back the tide and command a sea of young workers to adopt a prairie dog existence in open plan offices, the world is changing.

Change is tough but fortunately, we’ve got experts, we’ve got science and we’ve got technology. So what’s the problem?

In this show, behavioral psychologist and author of dozens of books Dr. Gleb Tsipursky – who advises blue chip corporations on how to transition to flexi and blended working, delivers a brilliant how-to for creative agencies.

In this show we discuss what countries responded to the pandemic correctly – and what ones didn’t. We look at how to balance public health against economic demands; who to trust when we need to know; status quo bias, Elon Musk’s flip-flop, the huge HR and financial benefits of remote work in one single move; how creative agencies are solving the problem; how the US’s biggest employer is setting the standard; how AI can help with the solution, who pays for it all and we address the 600lb Gorilla in the room of mental health and discuss solutions to help companies help their staff.

We also discover the best days for office work and the extended weekend.

Plus! Jeremy Davies is back with a wonderful sketch on AI and Rise of the Robots

Show notes

Dr. Gleb’s LinkedIn profile: https://www.linkedin.com/in/dr-gleb-tsipursky/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

With all the outcry about how the big FMCG companies are greenwashing us and brands are gaslighting the general public into buying more of their products, just what are the alternatives for savvy consumers? Where are the products of the future coming from?

Orr Vinegold is the leader of business accelerator Unrest – an incubator committed to coaching the next generation of founders and giving them best-of-breed advice.

And Unrest should know because it’s part of creative superstar Uncommon – a previous guest of the show and one that left an indelible mark on the debate around the real meaning of creativity.

Orr Vinegold has got all the chops – he’s poacher turned gamekeeper, following an illustrious career with some of the behemoths of the consumer goods world but now he’s turning all his skills into helping companies that put planet and purpose before profit – not just ticking boxes but vetting the founder’s DNA to make sure they do what they claim. Having selected his lucky stable of companies, the team at Unrest then go about making sure they get best of bred advice and help to launch their business, giving it one of the best starts a business could want, including marketing, positioning, strategy and funding.

This is a blockbuster of a show and only we dare to go where others don’t. This is more than a podcast, it’s a complete guide to modern marketing and we were honoured to spend so much time with Orr.

This show is packed with extras for you, including a wonderful bit by our returning hero Jeremy Davies who takes down Elon Musk quicker than a tweet about exploding Teslas.

We also pay tribute to our impressive guest line-up across the year, with a rap/poem that name checks all our wonderful agency guests.

And stick around right till the end for a brilliant Christmas Easter Egg about next year’s shows.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world’s most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry’s most loved podcasts ‘Stuff from the Loft’ where it’s not unheard of to hear 2-3 hour long interviews with advertising royalty.

In this show, Dave discusses the art of leadership, using Tim Delaney and Alan Parker as examples. He urges the ad industry to get back to solving business problems, and why it’s important to explain the creative process to clients.

Dave’s favourite piece of work, the emotion of creativity, impostor syndrome, how D&ADs have changed, the fossil fuel addiction rabbit hole, keeping podcasting natural, Dave’s white whale, Dave Trott’s theory of jingles and new technology that works!

And Arsenal…Dave’s beloved Arsenal.

Show notes

Twitter (while it lasts) @davedyecom

Dave’s website: https://davedye.com/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media.

And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter.

We caught up him in his last 2 months as TBWA London’s Chairman and CCO – before he retires to enjoy his days using the written word to create entertainment – and this show is full of words of wisdom accumulated over his stellar career.

Starting his career at Delaney Fletcher Delaney in the mid-80s, Souter joined AMV BBDO in 1991, quickly climbing the ranks to replace David Abbott – a creative mind Souter says he grew up “devoted” to – and becoming executive creative director in 1997. After 17 years he took four years out to follow his passion for screenwriting, returning to adland in 2012.

He’s also about to embark on an exciting new venture with comedy screenwriter Richard Curtis. We hear all about that and Peter passes on his learnings from a prolific 40-year career in advertising.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

A chat with the marketing and climate expert Craig Davis, where we review our environmental and advertising series, to verify our sources and give you all the talking points you need to speak with authority on how the creative industries can be part of the solution and not the problem.

We cover farming and plant-based food, EVs, global warming and renewable energy.

It’s all here folks! How to use trusted sources of information, how the cost benefit ration has been skewed to fool us, how to move away from reliance on dictators and despots for our energy, the art of survival, lying politicians, how big auto is wasting valuable marketing money, Elon Musk and Tesla, automotive ecosystems, how the EV market will consolidate, the Albedo Effect and the Climate Clock, the 8 year climate cliff, the war on subsidies, Impossible Foods, Fossil fuels Coca-Cola and Cop 27.

Show notes

Craig Davis LinkedIn profile: https://www.linkedin.com/in/cleangreenfast/

The Advertist: https://www.theadvertist.com

Marketing Podcast network: https://www.marketingpodcasts.net

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He’s also had to negotiate for other people’s lives too, because he’s been at the sharp end of hostage negotiation for decades.

These days, he prefers the cut and thrust of boardroom to the perils of policing but the skills translate to the business and sports worlds, where he’s paid to help parties achieve a win.

Negotiation is one of the foundations of the new business world but most of us have no training in the art – we just make it up as we go along.

And without knowing how to get the best deal for you and your prospect, you’re always turning up to a gunfight with a banana.

Spend the next hour and a bit listening to one of the UK’s best negotiators, spreading the wisdom about the subtle art of negotiation.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

It’s not fine. It’s far from fine. It’s about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest against the advertising industry that is still rewarding companies that are causing maximum harm to our planet, while they gaslight us into thinking they are doing good.

Enough already! It has to stop and Gustav explains why.

He’s on a mission to have advertising from fossil fuel companies banned and if your agency works for a fossil fuel company, then he’s coming for your budgets.

And a milder, more level-headed guy you couldn’t wish to meet. He’s not some tree-hugging hippie that glues himself to the motorway. He understands the whole argument because he’s been on the other side of the fence, running agencies and working for big oil, big aviation and big auto but he’s seen the light…and it’s fading fast.

Here’s a show about how the advertising industry can still do what it does best, but as a force for good for the planet.

Gustav Martner’s LinkedIn profile: https://www.linkedin.com/in/gustavmartner/

The Cannes Lion protest in full: https://www.youtube.com/watch?v=ttIGaxDEaRE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Like Donald Trump after an FBI raid, the climate deniers’ argument keeps changing. Rachel Konrad stands on the battlements for our planet and challenges the fossil fuel companies and the intensive farming lobby every day. Hailing from Motown itself – Detroit to become one of Silicon Valley’s leading tech evangelists, Rachel knows only too well the environmental catastrophe we face and she’s leading the charge to help educate us and show us that marketing can be used as a force for good as well as bad.

In this show, Rachel walks us through her journey to enlightenment and explains how the powerful lobbyists for the meat industry and the fossil fuel industry have hijacked the narrative to benefit their bottom line.

The answer is actually very simple and all it needs is a common-sense, bullshit-free perspective. Rachel is pretty much the ambassador for common sense and straight-talking, so watch out for some hard truths and uncomfortable facts.

Being disruptive is destructive and it comes with its own challenges. Rachel’s job as Chief Brand Officer at The Production Board, a unique venture foundry created by Dave Friedberg focused on businesses that reverse global warming and improve human health stands at the vanguard of the green tech movement.

In this show Rachel also outlines the 3 leading factors for successful plant-based food marketing and why having a moral righteousness is critical if companies want to avoid greenwashing claims. She also spills the beans on Elon Musk’s work ethic and provides the perfect response to anyone who tells her to calm down.

Show notes

Rachel Konrad’s LinkedIn profile: https://www.linkedin.com/in/rachelkonrad/

The Production Board: https://www.linkedin.com/company/the-production-board/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Paul Phillips is the Managing Director of AAR – the Advertising Agency Register, where magical matches are made – and he’s seen it all.

Failure, success and everything in between that is the battlefield of agency life.

In this show, he shares his observations from the last 25 years of agency pitches and presentations, what to do, what not to do and how to make sure that you and your agency is putting itself forward for business you can win and that your brand is hunting for the right kind of agency for your brief.

If you’re a CMO or brand custodian and thinking of appointing a creative agency, or you run an agency and are looking for new business, then this is all you need to know.

In this show, we discuss:

What makes a great advertising agency

Justifying marketing budgets

How to be pitch perfect

The art of pitch editing

Relationship longevity

The definition of ‘Shower time’

The importance of strategy

Show notes

Advertising Agency Register (AAR) web site here: www.aargroup.co.uk

Paul Phillips’ LinkedIn profile: https://www.linkedin.com/in/paulbphillips/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.