One of the UK’s foremost experts on B2B content marketing is here to demystify the discipline and show us how creating trust through sharable and informative content is the way forward for new business.

Ian Truscott has been banging the drum for the content marketing industry since before it was cool. Over the years, he’s developed strategies and knowledge about what works, what doesn’t, and how to do it like a pro! Here’s an hour of his time for you to enjoy and invigorate your new business campaigns.

In this entertaining interview, we discuss:

 How everyone in your company needs to be aware of the brand gap

 Turning problems into content opportunities

 How to develop a flexible CM strategy

 The Salesforce TV channel

 Bullshit marketing phrases

 How long have we been content marketing?

 Who’s doing it right?

 Targeting your content to the right audience

Plus Jeremy Davies, drops by to explain how nostalgia ain’t what it used to be.

Rockstar CMO website.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Nick Vivion is pioneering a new way of working hard and staying agile. At the start of 2021, tired of living to work, paying for expensive property he asked himself “what if I only had two years left to live?” He pulled a ‘Nick move’, took his successful tech PR agency mobile and began exploring the great outdoors in a recreational vehicle.

Nick’s not alone. There is a whole younger segment of society that is discarding the shackles of ‘normal’ life and adapting to a new, flexible, life-affirming, greener existence.

In this show, we discuss what motivated him and how he will be followed by an entire generation of Alt:Execs, dedicated to maximising their income by living lean and able to rapidly respond to changes in society.

This is a wonderful opportunity to explore the entrepreneurial millennial mind.

In this show, we cover:

 ‘The Two-Year Deadline’

 What you need to live a life more mobile

 Living off-grid

 Crypto and financial PR

 Content marketing

 Top tips for how to Hustle

 The future of nomadic working

Also, the ever-funny  Jeremy Davies  on product targeting and new business.

 Title Music and Theme tune by The Prospectors (Matt Bullard, Bob & Barn and Peter Banks)

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Hank Blank is back. It’s like he never left.



In this show, we discuss:

Hank is our man in the USA for new business and client-side agency searches. Last time we spoke to him, we were in the epicenter of the second wave of the pandemic. Now eight months later, Hank is here to update us on how clients are managing with their agency searches and pitch lists.

It’s a mixed bag of fortunes as Hank’s business has been forced to accommodate this new hybrid way of working, but can pitching via video call compete with pitching in person? Will the client opt for a less creative response because they had in-person chemistry? Don’t forget this is America and the lights never get shut off!

  •  The future for advertising agencies doing hybrid business
  • How to do agency searches under these conditions
  • The dangers of Zoom calls
  • Problems of finding and retaining talent
  • …and we have time for a couple of Hankisms for 2021.

Plus Jeremy Davies branches out to provide a humorous analysis on the Internet of Trees – he can’t leaf it alone!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

What do you do when your world gets turned upside down by a pandemic? You hustle and redeploy your skills as TedX speaker, business mentor, author and tech wizard into a broadcasting company and a brand new format business video show called the Business Breakfast.

The show is a slightly irreverent, chatty and informative look at business and entrepreneurs and proves the theory that there’s no better form of defence than attack.

Nick Looby and David Bell are two seasoned speakers and business mentors who have spotted a gap in the market for a video show, much like the beloved breakfast TV shows we all loved – like a cross between The Big Breakfast, Tizwas and GMB.

If you haven’t already tuned into the show, do it because we bet you’ve got nothing better to do at 8am every Thursday.

Nick brings all his skills as a people person, author of The Modern Zombie – a lament on the loss of humanity to binary code, while David Bell uses his years of entrepreneurship and business leadership to deliver a great sixty minutes of easily digestible, commercially relevant current affairs and insight from businesses around the country. And they’re just about to announce a new launch.

In this show, we discuss:

 Missing human interactions

 The distraction of technology

 Hybrid events

 Ideal guests for the show

 Long term strategy for the Business Breakfast Show

 Why we need to read

 David’s lunar conspiracies

 An extraordinary book recommendation from Nick

Show notes:

Nick’s LinkedIn profile HERE

David’s LinkedIn profile HERE

Chatbox Productions web site HERE

BUY NICK’S BOOK! HERE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Tim Lindsay is the Chairman of the D&AD – the advertising and design organisation created in 1962 to promote excellence in the industry. D&AD’s Pencils are the most highly sought-after awards for creative brilliance. They give any creative – young or old – lifelong bragging rights round the workstation.

In the last couple of years, the D&AD has been fighting a battle on two fronts: it has had to scramble and adapt to a world without meetings and events and it has been leading the charge for equality, social and environmental responsibility in the industry, which has attracted ire and praise in equal amounts.

So what does Tim think about it?

In this wide-ranging interview, he outlines the future strategy of the D&AD, recounts stories of advertising legends he’s worked for and with, provides advice for the creative industry on pitching for work and solutions for how the industry can defend itself from accusations of elitism. Along the way, he reveals his own all-time top 3 advertising campaigns and his hopes for the advertising industry’s role in the new economy.

In this interview, we discuss:

 The D&AD’s new responsibilities for creative standards

How to increase diversity in the creative and advertising industry

Are influencers creative?

How can the creative business claw back its prestige?

Whether agencies should or should not pitch with creative work

Agency compensation and burn-out

Surveillance marketing or intent marketing?

And an amazing couple of coincidences with our What3Words game, so stick with it to the end!

Also – the ever-hilarious Jeremy Davies on who drives the creative car – the agency or the client?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Check out the latest episode of the Fuel podcast with the unstoppable Ted Rubin – one of the most influential CMOs on Twitter and LinkedIn and business book author, including the legendary ‘Return on Relationship’.

Ted’s charismatic personality is on full display as he gives his advice on how to use networking and social media to help fuel your sales activity.

In this show, we cover:

💥What makes a company VC-worthy

💥Why influencer marketing out-performs advertising

💥Why CMOs are getting it all wrong in the boardroom

💥The 5 principles behind Return on Relationship™

💥How accurate is his horoscope?

💥Getting and retaining a sales prospect’s attention

💥How to Co-Own your content

💥How to recycle and re-purpose content

Also – the incomparable Jeremy Davies shares his thoughts on the trend of personal branding.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Agency leader, author and magician of metrics, David Allison in a can’t miss episode on The Fuel Podcast.


You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values. Not age, not earnings but what drives our own operating system.


Throughout the world we have 56 shared values and using this process you’ll guarantee that you have all the right trigger words in your messaging.

In this show, we discuss:

  •  How the UK’s values differ from Europe
  •  The difference between values and beliefs
  •  How brands can avoid purpose washing
  •  What drove David to invent a new system for agencies
  •  How Valuegraphics could create the perfect politician
  •  How to get an entire hotel staff to wish you goodbye

Plus our very own Jeremy Davies loses his vowels over ABRDN, Consignia and lazy journalism.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie companies that appear to be financially OK but are in fact just hollow husks of business that could bring your agency down.

Zitah and her team of fintech superstars are on hand to address some vital new business issues:

🔘 The stress of not commuting

🔘 Factors to consider when prospecting for new clients in a post-pandemic world

🔘 How to spot companies investing in R&D and why this is a great sign

🔘 Data can be fun if fun equals profit

🔘 Increase your chances of success by looking at financial KPIs

🔘 How to spot a zombie company

🔘 Who came off worse in the pandemic

🔘 Equality and branding in the VC world Plus Jeremy Davies is playing bullsh*t bingo again, but it’s for new business people this time!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising industry. He has some great advice for new business problem solvers, revealing the one question that will win you new business.

His new book – ‘flip: unthink everything you know’ is a ground-breaking concept and Chris previews it on this show.

Don’t miss it.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Tom Cheesewright

In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested in what the workplace and business relationships are going to look like in the next 5-10 years, then this is the show for you!

▶ What does our business future look like?

▶ What opportunities are there for brands, companies and agencies?

▶ How can we make our businesses more agile?

▶ What can we learn from the last year about human behaviour?

▶ How can we prepare our businesses for the next 10 years?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.