After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers:

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, how podcasts are a serious part of the marketing mix, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

Meanwhile, inspired by the recent appearance of MayKing TsangJeremy Davies puts social media & new business under the microscope.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Wake up to the potential of social media sales with a bona fide expert social media influencer. May King Tsang (or MayKing Tea as she’s also known) is part of the new wave of broadcasting entrepreneurs that brands and agencies crave.

Her infectious approach to promotions and marketing is a wonder to behold and her advice is gold. It’s time to bin your direct mail and start creating relationships using social media.

May King discusses how to run conferences & exhibitions and launch products using social media, using Twitter as a sales channel, how to engage prospects, why it’s great to be an ambivert, listening skills and how to please lurkers.

Don’t have enough time to do social media? Think again, friends. This is not a drill.

Also Jeremy Davies is in planning mode for the New Year.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

You gotta have faith and Father John Taylor, LinkedIn’s very own Christian chaplain is here to spread some Christmas joy, seasonal survival tips and advice on how you can do good business and good deeds.

This episode is a follow up on our wonderful Diwali show from November and we hope you can take an hour out of your day to reflect and get in touch with the true spirit of Christmas.

Fr John delivers our Christmas sermon, provides a totally predictable book recommendation and surprises us with a brilliant Isolation Island music pick as well as providing an edifying interview!

Also Jeremy Davies releases part II of his Christmas new business trilogy – an exclusive to Fuel and it’s a wonderful take on A Christmas Carol. Move over Dickens!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Animation evangelist Jon Mason has enjoyed an illustrious career, working for some of the biggest names in animation, from Disney to BBC and works with brands to help create imaginative and inspiring campaigns.

But this year, Jon is also working to help increase BAME representation in his industry through an initiative called The Secret Story Draw and he needs your help. If you work in the world of animation or have something to give in terms of money, mentorship or inspiration, then  he needs to hear from you. This is bigger than allyship; it’s doing something meaningful and real.

Why you should never whistle on a warship, how animation can overcome prejudice, reconstructing the movie theater industry and how Jon became a TikTok star.

Also in this episode, Jeremy Davies begins the first part of his mystery Christmas story..

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

As part of Fuel’s faith-related series in the run-up to Christmas, we sit down with Kunal Pattany of agency Digital Human who has found a way to blend all the positive aspects of his religion into his business model. His agency is on a mission to bake sincerity and commitment into its brand campaigns.

Not only that, but Kunal explains how his modern marketing knowledge has benefited the London Diwali celebrations because he helped create the festival’s digital presence.

He’s also got a wonderful Diwali story to pass on for the season.

Also our MC Jeremy Davies explains the rights and wrongs of winning gongs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Lucy Mann came on the show to help us discuss the pros and cons of launching a podcast. She should know – she’s been doing it successfully for years. Her show The Small Spark Theory has become a must-listen-to for anyone working in new business.

Lucy also gives us her insight on what she thinks a post-pandemic new business landscape is going to look like and as always, she’s got some great advice for agencies.

Lucy discusses her Marginal Gains new business theory and invites agency owners to give their strategy a reboot with a New Year launch of a new Small Spark Theory Institute course.

Comedy and new business trailblazer Jeremy Davies is at the watercooler with an anecdote or two about the world of media buying.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

thenetworkone provides “open source creativity” and communications services from independent agencies. It’s agile business model is ideally suited to the new creative landscape and it allows for easy scaling up and down of campaigns. Julian talks extensively about his role in the global ad agency scene and shares his secrets for running a successful independent network.

Jeremy Davies delivers a wry view of spin doctors.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Lockdown presents a host of new challenges for creative agencies, the main one being that it breaks up the team. Kieran S Lawler of digital agency Hallam, outlines some of the essential collaboration hacks they use to make sure the agency stays connected and its projects stay on track.

Hallam just scooped ten, yes 10 Drum Recommends awards including the Grand Prix (for the third time), so this is advice you can trust.

While we’re all about numbers, Jeremy Davies gets a reboot with a classic tale of not one, two, or…….

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Jeff Swan who runs RevUp Sales is the consummate new business guru: smart, full of energy and enthusiasm and he creates Nurture Sequences that ramp up response rates and smash booked meeting quotas.

Jeff takes some calls from our listeners to advise them on how to maximise their outreach campaigns.

Also in the episode, Fuel’s resident gag-meister Jeremy Davies muses about badly targeted sales campaigns.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

The creative force that leads Studio Blup, the agency responsible for some of the most iconic branding work recently created for Nike, MTV, Adidas, FIFA, EA Sports and Gucci is Dines.

Dines shares some of his secrets to quite literally keeping his cool during a pandemic. His agency hasn’t stopped. In fact, they’ve turned the volume up to eleven by joining LAB Group to complete the symphony of branding tools they can now deploy for global brands. Not only that, but Dines is a wonderful guy – talented, funny and he loves his Mum, so we love him.

Meanwhile, resident laughter-maker Jeremy Davies addresses the elephant in the room from behind the eight ball on the subject of euphemisms.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.