How to spot the buyers from the spyers, the Glengarry leads from the rest. Ben Potter is a new business troubleshooter and he’s ready to share his basic new business qualification principles to help your agency.

This is the episode to listen to if you’re fed up with chasing wild geese, going up blind alleys and hitting dead-ends.

Supercharge your prospecting with 3 simple rules of new business.

Also, Jeremy Davies provides a handy tip about comparing apples with Apple and making phone calls on a fish.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Developing new business prospects these days is all about being useful and demonstrating a real understanding of the prospect’s market, competitors, threats and opportunities. Not trying to overcome issues with charm and charisma.

Predictive Black is a fintech that punches well above its weight by providing companies with financial analytics that give new business prospectors an edge. Zitah McMillan, the company’s CEO tells us why AI, Open Banking and the Open Communications initiative are going to have a massive influence on the agency world.

New business presentations need to be full of carefully crafted insights based on real-time industry and financial statistics and Predictive Black delivers this using artificial intelligence, and machine learning.

This show is a must-listen if you’re looking for persuasive, compelling and powerful data to win new business.

Meanwhile, Jeremy Davies opens up a whole new world of lockdown and isolation marketing and sales jargon.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

All you need to know about how to successfully on-board and retain new clients in the ‘New Normal’.

ORM have won a lot of business recently, so there’s no blaming a slowdown for them! Their team has adapted to make sure that clients experience the very best of the agency – even managing to improve the working strategy.

The agency’s Executive Strategy Director Andy Farmer covers the basic requirements of the remote agency office; tools for virtual meetings and brainstorming and fondly remembers what it was like to pitch and win in person!

Jeremy Davies, our resident raconteur explains why banana bread will defeat Covid-19.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.