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THE FUEL PODCAST – CRAIG DAVIS: IS TIME RUNNING OUT FOR THE CREATIVE INDUSTRY?

A chat with the marketing and climate expert Craig Davis, where we review our environmental and advertising series, to verify our sources and give you all the talking points you need to speak with authority on how the creative industries can be part of the solution and not the problem.

We cover farming and plant-based food, EVs, global warming and renewable energy.

It’s all here folks! How to use trusted sources of information, how the cost benefit ration has been skewed to fool us, how to move away from reliance on dictators and despots for our energy, the art of survival, lying politicians, how big auto is wasting valuable marketing money, Elon Musk and Tesla, automotive ecosystems, how the EV market will consolidate, the Albedo Effect and the Climate Clock, the 8 year climate cliff, the war on subsidies, Impossible Foods, Fossil fuels Coca-Cola and Cop 27.

Show notes

Craig Davis LinkedIn profile: https://www.linkedin.com/in/cleangreenfast/

The Advertist: https://www.theadvertist.com

Marketing Podcast network: https://www.marketingpodcasts.net

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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The Advertist – new business tips from the experts: Episode 2 – How to qualify new business meetings

In episode 2 of the New Business Masterclass, celebrated new business consultant Ben Potter explains ow to increase your sales effectiveness using his tried and tested method of holding discovery meetings.

Discovery meetings ensure that your agency isn’t chasing every bit of new business in a random manner that could tangle your agency up in the weeds.

Ben’s process helps you figure out which prospects to chase and why.

About

The New Business Masterclass is a chance for anyone working in the field of creative and digital agency new business and business development, to up their game with advice from the proven experts.

The New Business Masterclass was designed to capture the advice of some of the leading personalities in the world of agency new business for the greater good of the industry.

Each month, we’ll be bringing you short presentations from recognized new business experts such as Future Factory’s Kimi Gilbert, the ever popular Ben Potter, sales supremo Brad Smith, design specialist Jeremy Davies and new business agency legend Natasha Ellard-Shoefield.

So keep an eye out for new episodes, just head on over to our YouTube channel at https://www.youtube.com/channel/UCnYGQllLoAV9T0q1pU8UGDw

And subscribe – and don’t forget to hit the like button, so that YouTube continues to promote us and the highly important work that everyone in the world of agency new business does.

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THE FUEL PODCAST – KEVIN TAYLOR: THE SUBTLE ART OF NEGOTIATION

Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He’s also had to negotiate for other people’s lives too, because he’s been at the sharp end of hostage negotiation for decades.

These days, he prefers the cut and thrust of boardroom to the perils of policing but the skills translate to the business and sports worlds, where he’s paid to help parties achieve a win.

Negotiation is one of the foundations of the new business world but most of us have no training in the art – we just make it up as we go along.

And without knowing how to get the best deal for you and your prospect, you’re always turning up to a gunfight with a banana.

Spend the next hour and a bit listening to one of the UK’s best negotiators, spreading the wisdom about the subtle art of negotiation.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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