Entries by theAdvertist

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BRAD SMITH: YOU GOTTA HAVE FAITH

What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit us in the future. But does believing in the future make it happen? There’s […]

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DR. RACHEL LAWES: UNSPOKEN LAWES

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of […]

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PAUL BAINSFAIR (IPA) – THE 60:40 RULE

Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with leadership experience at TBWA, Saatchis and Iris, he’s using his […]

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KEITH SMITH – TALKING TO STRANGERS: THE ART OF INTERCOURSE

Is today’s technology actually preventing us from developing meaningful relationships – in business and in life? What techniques can we use to make sure that our approaches are both genuine and timely? Keith Smith sits down with experts Natasha Ellard-Shoefield – the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of […]

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DAVID PEARL: THE WANDERER

Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives today? AND… did you know that you can use it too? […]

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KEITH SMITH: DO YOUR F**KING HOMEWORK!

The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts. All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on […]

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B2b Marketing in 2024 – Macro trends

Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.     Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.     Growth of eCommerce B2B Sales: The valuation of eCommerce […]