In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business. The podcast – Entrepreneur’s Enigma – highlights the ups and downs of the entrepreneurial journey. And, as you’ll discover, working at The Advertist isn’t all laying around in the sun, […]
Are you looking to sell your creative agency, or looking to acquire one? You need to strap yourself in because it’s gonna get bumpy. Unless… You take on board the wisdom contained in the next 60 minutes of my interview with Adam Rubins, who’s experienced the highs and lows, the mental stresses and strains of […]
Are the new image generation Ai engines going to create an extinction-level event for photographers? Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image. Or does it? What have photographers got that AI doesn’t […]
Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his […]
Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry. In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey […]
Do you want to unlock your creativity and bring your most imaginative ideas to life? This episode of the podcast features one of the advertising industry’s most imaginative creatives, Nicole Yershon. In this episode, Nicole shares her “never say never” approach to business, which has pushed boundaries, broken taboos, shifted needles, and toppled monopolies. She […]
Stay up-to-date with the latest trends and insights in the PR industry! In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around. Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of […]
Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values […]
Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office. And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight? Christopher Chave-Cox (CCC) runs The […]
Why do we tell stories? Storytelling in all its forms has been a way of expressing an idea or information in a way that makes it memorable. Storytelling allows us to see each other more clearly and to empathize. We tell stories because we are human or are we human because we tell stories? Selling […]