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Atomic London reveals new appointments

Independent creative agency, Atomic London has recently announced the appointment of Katy Sumption as Creative Director while Louise Rudaizky has been promoted to Managing Director.

Sumption was previously Creative Director and Co-Founder of The Elephant Room. Rudaizky previously held the role Head of Client Services with Atomic London.

In addition, the agency appointed Chloe Martin as New Business and Marketing Manager during Q1. Martin joined from adam&eveDDB where she held the role of Account Manager.

The Advertist lists all the important People Moves in our industry as well as News, Mergers & Acquisitions and Tenders. Every day, we search for key movers in senior, marketing and c-suite roles. If you would like regular updates of people moves, tenders and more contact us for a free trial on 0203 356 3717 or email hello@theadvertist.com.

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THE FUEL PODCAST – DAVID ALLISON – VALUEGRAPHICS: A VERY MODERN METRIC

Agency leader, author and magician of metrics, David Allison in a can’t miss episode on The Fuel Podcast.


You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values. Not age, not earnings but what drives our own operating system.


Throughout the world we have 56 shared values and using this process you’ll guarantee that you have all the right trigger words in your messaging.

In this show, we discuss:

  •  How the UK’s values differ from Europe
  •  The difference between values and beliefs
  •  How brands can avoid purpose washing
  •  What drove David to invent a new system for agencies
  •  How Valuegraphics could create the perfect politician
  •  How to get an entire hotel staff to wish you goodbye

Plus our very own Jeremy Davies loses his vowels over ABRDN, Consignia and lazy journalism.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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NEW BUSINESS BRIEFING: EPISODE 6 – The Home & Garden Sector

Home and Garden sector insight and news update from The Advertist. Our little 10-minute podlet, episode 6 has arrived. Grab a tea and catch up with Keith Smith of The Fuel Podcast, Donna Smith of The Advertist and Victor Houghton of VH Insights as we discuss all the latest intel on the retail sector.

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THE FUEL PODCAST – ZITAH MCMILLAN – PREDICTIVE BLACK: HOW FINTECH HELPS YOU SEAL THE DEAL

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie companies that appear to be financially OK but are in fact just hollow husks of business that could bring your agency down.

Zitah and her team of fintech superstars are on hand to address some vital new business issues:

🔘 The stress of not commuting

🔘 Factors to consider when prospecting for new clients in a post-pandemic world

🔘 How to spot companies investing in R&D and why this is a great sign

🔘 Data can be fun if fun equals profit

🔘 Increase your chances of success by looking at financial KPIs

🔘 How to spot a zombie company

🔘 Who came off worse in the pandemic

🔘 Equality and branding in the VC world Plus Jeremy Davies is playing bullsh*t bingo again, but it’s for new business people this time!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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