Ever since Archimedes ran naked through the streets of Syracuse shouting “Eureka!” after an invigorating hot bath, people have pondered what causes creative thinkers to have their epiphanies.
In a departure from the normal sales and marketing articles, MD of The Advertist and host of The Fuel Podcast, Keith Smith teams up with RockstarCMO editor Ian Truscott to ask three terribly creative blokes where it all comes from.
The interview, turned into a podcast that will turn into a series and finally turn into a wider program about creativity.
Stuck for a name for the show, they decided to call it, Never Mind the Bullshit. Highly creative, right?