Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his showmanship and pitch knowledge to help agencies win new business.

In this episode, Marcus shares his top tips for winning meetings, identifies the key growth tactics for big agencies, and explains how to identify great clients. He also discusses the importance of being prepared, the art of saying no, and the three essential ingredients every agency needs to know before they go for growth.

But Marcus isn’t just an expert on the pitch process. He’s also the driving force behind the Great Pitch Poll, which tracks the pressures that agencies feel over the new business process, giving him unique insights into the industry’s mental health.

So, whether you’re a seasoned agency pro or just starting out, you won’t want to miss this episode. Tune in to hear Marcus’s insights on the pitch process, agency growth, and more.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry.

In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey in the industry, from copying Jesus to creating a 100-movie franchise through the power of juxtaposition.

But it’s not all about the past – Martin also discusses the latest trends and issues in the industry, including flexible working, winning business, and the power of saying yes. He even has an amazing idea for one lucky outdoor media company.

And of course, no discussion about creativity would be complete without an exploration of artificial intelligence. Martin shares some surprising insights that are sure to challenge your assumptions about AI. So tune in to this episode for an entertaining and insightful discussion about the world of creativity, featuring stories, advice, and plenty of laughs along the way. And don’t miss Martin’s unbeatable story about Muhammad Ali – it’s the perfect ending to this creative masterpiece.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.