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LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.

Topics covered:

Interviewing one of the most feared news interviewers

Public relations as a career option

Dealing with imposter syndrome

Mental health and how we should be addressing it

The value of a global agency network

Why the PRCA’s Communications Management Standard accreditation matters

The impact of the climate change debate on the sales role

Working as influencer Rob Mayhew’s agent

Using data to make influencer marketing work

Is PR a creative business?

Lyndsay’s favourite campaigns of the year

Humans v AI in PR

How Fleishman Hillard is continuing to innovate and lead the industry.

Show notes

Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com

PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business

Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/

Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/

Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM

CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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VICTOR HOUGHTON: THE ORIGINAL SEARCH ENGINE

While most great creative is inspiration, that inspiration comes from a source based in facts.

These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.

In this show I chat with one of the advertising industry’s leading fact-finders.

Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.

An hour of truths, actualities and factualities on working from home, diversity and inclusion, greenwashing, deepfakes, artificial intelligence and the best free research tools agencies can get.

Vic’s LinkedIn profile: https://www.linkedin.com/in/victorhoughton/

VH Insights web site: https://www.vhinsights.com

The Neuron  https://join.theneurondaily.com/

Chat GPT  https://chat.openai.com/

Google Bard  https://bard.google.com/chat

Waldo  https://www.waldo.fyi/

Pi  https://pi.ai/onboarding

Claude  https://claude.ai/

My Social AI  https://app.mysocial.ai/

Riot in the Taverna playlist  https://open.spotify.com/playlist/5ckxgzY7GnpDiYGZxzmJ8f?si=c5b3e26dbaa84c33

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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Five words that will win you new business

New business should be a priority for everyone these days.

Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency’s performance to new heights? Explore the intricacies of CRM, cold outreach, and the profound impact of exceptional work in this enlightening blog by Keith Smith, from @TheAdvertist.

https://www.prca.org.uk/Five-words-that-will-win-you-new-business

PRCA recently announced a new collaboration with dedicated agency new business platform, The Advertist. Everything you need to get started in new business, including trade news, a powerful GDPR-compliant contact database, daily People Moves, Tenders, M&A and freshly funded intel.

As a PRCA member, you get 25% off the annual subscription. To take a free trial email hello@theadvertist.com and mention your PRCA membership.

#newbusiness, #businessdevelopment

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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KEITH SMITH: COPYRIGHTS AND WRONGS

Is it possible to own words?

How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze?

In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority team leader David Pickering.

Show notes

The petition: https://www.palm-pr.com/blog/petition-trading-standards-to-allow-plant-based-brands-to-use-dairy-related-terms/

Agency new business generation tools: https://www.theadvertist.com

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All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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