What does The Advertist do?

In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business.

The podcast – Entrepreneur’s Enigma – highlights the ups and downs of the entrepreneurial journey. And, as you’ll discover, working at The Advertist isn’t all laying around in the sun, drinking Margheritas and making phone calls.

Well the phone calls bit is true.

Because The Advertist sits at the epicenter of the UK’s new business community and in this show, Keith explains why the company launched and what lessons he’s learned about generating new business for creative agencies over 15 years of publishing and podcasting.

He also displays an almost unfathomable, yet truly British ignorance of American Football and Super Bowl customs.

Not bad for someone who’s claimed USA as his home for the last 15 years!

Keith’s heart is still truly in the UK’s creative agency world.

https://entrepreneursenigma.com/podcast/keith-smith-on-helping-uk-ad-companies-with-leads-from-the-states/

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ORCHARD PODCAST PRODUCTIONS

Let’s face it, cold emailing new business prospects is getting harder and harder.

If your email isn’t:

a) familiar to the prospect
or
b) something they need that oozes trust,
then

<DELETE>

You need a way to demonstrate trust, knowledge and authority in a way that will stimulate their senses.

You need it to work.

You need a podcast.

Or better still, a series of podcasts, covering all aspects of your business that the prospect can listen to at their leisure, while they work, or walk or drive or commute.

A podcast that has been produced by a team with years of b2b new business and podcast experience.

You need Orchard Podcast Productions – the team behind The Advertist – New business development platform and the wildly successful The Fuel podcast, the new business show.

Think of it as a 21st century brochure about your agency.

Think of it as your new business salvation.

You’re welcome.

DM Keith and he’ll hook you up

#podcast #podcastproduction #B2B #newbusiness #newbiz

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ADAM RUBINS: CLOSE ENCOUNTERS OF THE GROWTH KIND

Are you looking to sell your creative agency, or looking to acquire one?

You need to strap yourself in because it’s gonna get bumpy.

Unless…

You take on board the wisdom contained in the next 60 minutes of my interview with Adam Rubins, who’s experienced the highs and lows, the mental stresses and strains of the agency sales process and lived to tell the tale.

Not only that but he’s built a new business around helping agency owners avoid the common pitfalls of selling or acquiring a creative agency.

Plus

  • Hollywood
  • The future  of TV streaming
  • Mental welfare at work
  • Wearing masks
  • The value of new business to your agency’s price tag – which is useful because this show is sponsored by new business development platform The Advertist!
  • How to make your agency more attractive to a buyer
  • Agency employment laws
  • US and UK agencies –  divided by a common employment language

And sharing an office with Sean Connery

Adam’s LinkedIn profile here: https://www.linkedin.com/in/adamrubins/

Now, Next Why Linkedin profile here: https://www.linkedin.com/company/now-next-why/

Now, Next Why web site here: http://www.nownextwhy.co.uk

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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MATT SMITH: WILL A.I MAKE PHOTOGRAPHERS EXTINCT?

Are the new image generation Ai engines going to create an extinction-level event for photographers?

Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image.

Or does it?

What have photographers got that AI doesn’t have?

Matt Smith is one of America’s most creative product photographers. His studio is one of only 4 in the country that can create full 360-degree ‘spinning’ product images for ecommerce.

Not computer generated images.

Actual photographs.

Every job is painstakingly set up, lit and shot, whether it’s a full size Ford F250, an outdoor patio set, a contact lens or a chicken nugget.

Matt and his team are creatives, engineers, programmers, woodworkers and photographers. His studio is like a year-round Elves’ workshop.

But as we’re about to hear, he’s got the one thing that AI doesn’t have and will never have.

But if AI isn’t going to steal his lunch it’s probably going to put a couple of drinks on his tab and in this episode, we find out how the two disciplines are learning to work together.

If you love photography, if you’re fascinated by the potential of AI or if you want to learn more about the wonderful world of creative ecommerce product image production, then this is the show for you.

Show Notes:

Matt’s company web site: www.photospherix.com

Matt’s LinkedIn profile: https://www.linkedin.com/in/photospherix/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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MARCUS BROWN: THE AGENCY WHEEL OF FORTUNE

Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his showmanship and pitch knowledge to help agencies win new business.

In this episode, Marcus shares his top tips for winning meetings, identifies the key growth tactics for big agencies, and explains how to identify great clients. He also discusses the importance of being prepared, the art of saying no, and the three essential ingredients every agency needs to know before they go for growth.

But Marcus isn’t just an expert on the pitch process. He’s also the driving force behind the Great Pitch Poll, which tracks the pressures that agencies feel over the new business process, giving him unique insights into the industry’s mental health.

So, whether you’re a seasoned agency pro or just starting out, you won’t want to miss this episode. Tune in to hear Marcus’s insights on the pitch process, agency growth, and more.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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MARTIN GALTON: A COMPULSIVE CREATIVE

Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry.

In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey in the industry, from copying Jesus to creating a 100-movie franchise through the power of juxtaposition.

But it’s not all about the past – Martin also discusses the latest trends and issues in the industry, including flexible working, winning business, and the power of saying yes. He even has an amazing idea for one lucky outdoor media company.

And of course, no discussion about creativity would be complete without an exploration of artificial intelligence. Martin shares some surprising insights that are sure to challenge your assumptions about AI. So tune in to this episode for an entertaining and insightful discussion about the world of creativity, featuring stories, advice, and plenty of laughs along the way. And don’t miss Martin’s unbeatable story about Muhammad Ali – it’s the perfect ending to this creative masterpiece.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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NICOLE YERSHON: THE CRAZY DIAMOND

Do you want to unlock your creativity and bring your most imaginative ideas to life? This episode of the podcast features one of the advertising industry’s most imaginative creatives, Nicole Yershon.

In this episode, Nicole shares her “never say never” approach to business, which has pushed boundaries, broken taboos, shifted needles, and toppled monopolies. She also talks about her book, Rough Diamond, which is dedicated to all those people who think differently, courageously, and divergently to make the creative industry the envy of the world.

But Nicole isn’t just here to promote her book. She also shares her insights on a wide range of topics, including how to develop empathy, where creativity comes from, mathematics for business, new business advice, achieving work-life balance, the importance of trust, flooding Second Life, innovative thinking and survival, and the difference between intrepreneurship and entrepreneurship.

Nicole also champions the good work of the creative education system, including Communications Arts, and explains her proven theory of learning that helps us all to understand biohacking, cyborgism, and humans as technology. Overall, this episode is a must-listen for anyone looking to unlock their creativity and bring their most imaginative ideas to life. Tune in to hear Nicole’s insights, stories, and advice – and be inspired to think differently and push boundaries in your own work.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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ADRIAN MA: THE WINFLUENCER

Stay up-to-date with the latest trends and insights in the PR industry!

In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around.

Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of the marketing mix. He discusses the ability of PR to influence, persuade, and create demand for products, services, and brands, as well as its role as both hero and villain in the political and scientific world.

But it’s not all serious business – Adrian also shares his thoughts on the pros and cons of the four-day workweek, why parents don’t understand PR, and the importance of building creativity into education. He even touches on totems and ceremonies in the hybrid world, and tells fossil fuel companies to jog on.

Overall, this episode is a must-listen for anyone in the PR industry or interested in the intersection of PR and marketing. Tune in to hear Adrian’s insights, stories, and advice – and be inspired to take your own PR strategy to the next level.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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DAVID ALLISON: THE DEATH OF DEMOGRAPHICS

Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values for the human race.

David explains how values are at the very core of our daily lives, and how understanding them can help businesses push the right buttons and reach their true customers every time. He also shares insights from his new book, “The Death of Demographics,” which provides a complete makeover of the marketing targeting process and explains how to maximize your budgets.

But it’s not just about theory – David also shares practical tips and advice for implementing the Valuegraphics system in your own business. He shows how to identify your true customers and create messaging that resonates with them, based on their core values.

Overall, this episode is a must-listen for anyone looking to take their customer segmentation and targeting to the next level. Tune in to hear David’s insights, stories, and advice – and be inspired to revolutionize your own marketing strategy using the power of Valuegraphics.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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CHRISTOPHER CHAVE-COX: LET’S WORK TOGETHER

Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office.

And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight?

Christopher Chave-Cox (CCC) runs The Intelligent Workspaces Partnership – a tech company dedicated to helping companies adapt to the new paradigm.

From building specs to installation and deployment, IWP is at the vanguard of the modern workplace. In this show, CCC shares some insights into what’s needed to create a workplace that people want to call their second home – spoiler alert – you’re going to need more than an Air Hockey table.

What tech do you need at home? What tech does the company need? Who pays for what? What buildings will function as an approved workspace by 2025? How are other countries are preparing to meet the need of the modern worker?

And most of all – how can creative agencies manage this when so much of their work demands collaboration? There’s also some great new business insight into the property market.!

It’s all here in a fantastic hour of literal office banter!

Show notes

Chris Chave-Cox on LinkedIn: https://www.linkedin.com/in/christopher-chave-cox-54712929/

Cyber Essentials:https://www.ncsc.gov.uk/cyberessentials

GCHQ Cybersecurity: https://www.gchq.gov.uk/section/mission/cyber-security

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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