Kate’s the CEO of Lately.AI the only social media management platform that creates content for you with the power of Artificial Intelligence.

Like most of our guests, there’s a hell of a lot more to her than just being the CEO of a cutting-edge company. She’s a wonderful personality, hilariously dark, doesn’t take prisoners and we predict you’ll be seeing Lately on the NASDAQ within the next two years.

Kate shares her journey with us, and her tips on making your digital content work for you, but because that’s where every other podcast stops, we went further.

In this supercharged interview, we discuss:

Throwing shade on Clubhouse

The art of interviewing

The cynical music industry

The future of music streaming

The stress of toxic workplaces

A message to Mr Bradley

Accessing your ‘Nine’.

And we don’t stop there. We published a YouTube exclusive of the show here but that version doesn’t include an insightful segment from Mr Jeremy Davies who serves up a wonderful analogy of how your colleagues are like popular brands.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

A presentation is your brand. It’s your personality and it’s one of the most intimidating things we can do. Simon Raybould is a professional presentation and public speaking coach and he works with individuals and corporations to help them become engaging and entertaining presenters.

His credentials and testimonials speak for his prowess but we wanted to get him on the show to help us all understand how to improve our presence in this new presentation environment.

In this show, you’ll learn what to focus on and how to get a message across without sounding like either an evangelist at a church revival or like Miss Othmar from the Peanuts television cartoons.

Subjects covered include:

When telling stories – have a point

Hygiene factors of presenting

Story telling with truth

Why introverts make great presenters

How to pronounce disestablishmentarianism

Working on your weak spots

The art of curry making

Playing the Cajón

What we could all learn from Tina Turner (and love has nothing to do with it)

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Our 50th episode stars John Espirian – a Black Belt 10th Dan of LinkedIn.

90 minutes of tips and tricks to get your LinkedIn performance in the premier league.  John dropped into the Fuel podcast to unleash his substantial knowledge of the business community’s leading social media platform – LinkedIn, to help all of us in the new business world, up our game.

Included:

The benefits of using video

Stop liking and start commenting

Why view counts are misleading

Optimising your profile

How to sign up for John’s LinkedIn leaders course

How to prune your network

The five best content types

Why you should treat posts like mini blogs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Last week, The Advertist published a tender from The Prince’s Trust, seeking potential digital suppliers, involving youth outreach, social and influencer activity.

Any agencies looking to put themselves forward for this prestigious project need to be armed with as much intel as possible about the prospect and the wider youth and charity sector.

At The Advertist, our entire mission is to arm agencies with up-to-the-minute data and insight that might help them in their mission to acquire new business.

So we asked Victor Houghton at VH Insights, the man behind the facts and research for our new business briefing podlets to provide us with some insight that might help anyone in the new business area.


The Prince’s Trust is a youth charity oriented to young people aged 11 to 30. Through the provision of innovative, high quality personal development opportunities, it helps these young people get into work, education, self-employment or training.

VH Insights notes:

  • With recent changes, apprenticeship schemes are now more expensive, meaning employers have to pay more. – Trajectory
  • Young Britons’ hopes and dreams are misaligned with where the future of the workplace is heading. Among 14- to 18-year-olds, the most popular career path is within art and culture, entertainment, or sport, with half of these teens saying they’re uninterested in any other sector. But with interest in this field five times as higher than the projected demand for such jobs in the economy, there’s a huge gap between aspirations and reality. Canvas8 / Education and Employers.
  • A UK government survey found that donations made online/via a website was the only method of charitable giving which was more widely used in the early days of the pandemic than before the pandemic. Gov.uk
  • 29% of UK charity donors say they want to change someone’s life. GlobalWebIndex
  • TV is the dominant medium for charity adspend, currently with a 45% share. Digital’s share has been increasing – from 5% in 2016 to 14% in the first half of 2020. Mintel Nielsen
  • Younger consumers gravitate to social media, older consumers remain loyal to TV. Les Binet, group head, effectiveness at agency adam&eveDDB said that although this observation is not surprising, Coronavirus is leading to a sharper bifurcation. “That schism between the older and the younger audiences has … become more stark [and] more of a polarised picture.” WARC

For something deeper than just talking points, consider thorough desk research for your target brand. VH Insights has legal access to some of the best sources on the market, including some which are subscription-only. Get in touch for a bespoke new business briefing that covers aspects of the company, category, consumer and culture.

Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world.

Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s secret recipe for success as a business coach, speaker and social media influencer.

Topics covered include:

How to develop your own personal brand

The basic rules of sales & marketing for SMEs

Innovative coaching ideas

Is TV advertising dead?

Karma-driven business models

Why the North East is the curry capital of the UK

A scorching-hot interview, sure to spice up anyone interested in smart marketing ideas.

Also Jeremy Davies follows up his GameStop piece with a tight 3 minutes on dead bunny mascots.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

If you’re thinking of launching a new business drive (and let’s face it, who isn’t?) then you need to listen to this show. Andrew Morgan runs a business development consultancy that is driven by the simple rules he follows in any sales campaign; get the basics right and the rest will fall into place. Andrew’s considerable experience is on offer for free here as he guides us through his five basic principles of setting up a new business campaign.

Why vision and values mean so much

Getting buy-in from the top

Telling stories to drive sales

Using content to create awareness

Planning for inspiration

The importance of being yourself

Top three non-digital new business-winning strategies

Also, in this week’s episode, our resident humourist Jeremy Davies heads for the trees with his band of merry men as he investigates Robinhood.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Retail insight and news update from The Advertist. Our little 10-minute podlet, episode 3 has dropped, as they say. Grab a tea and catch up with Keith Smith of The Fuel Podcast, Donna Smith of The Advertist and Victor Houghton of VH Insights as we discuss all the latest intel on the retail sector.

In a rare interview, Alex Sibile, co-founder of The Future Factory takes us through the concept behind the company as it celebrates it’s 10th anniversary.

Alex explains how TFF set out to be different, the company’s mindset in very different times in business development, why agencies need to prioritise business development, how to win new business and what she knows about Bitcoin.

This is such a fun interview and a chance to learn from one of the leading figures of the business development industry.

Meanwhile, our master of mirth Jeremy Davies is ruminating on the gestation process of winning new accounts.

Why marketing needs to work off a new business plan

How to create a new business plan

What makes TFF people different

Where the green shoots are

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch.

He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market.

This is a wide-ranging interview, covering the genesis of the company and its products, Jorn’s views on the future of the marketing industry and his vision for this new business, which is literally creating an entirely new category of drinks and products.

Not to be outdone, our resident humorist Jeremy Davies has some stress of his own to deal with – as a referee in a football match and in a queue for a sandwich.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers:

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, how podcasts are a serious part of the marketing mix, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

Meanwhile, inspired by the recent appearance of MayKing TsangJeremy Davies puts social media & new business under the microscope.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.