In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships.

Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Market Research Society and her latest book “Using Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost Sales” makes her the ideal person to tackle this subject.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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