Home and Garden sector insight and news update from The Advertist. Our little 10-minute podlet, episode 6 has arrived. Grab a tea and catch up with Keith Smith of The Fuel Podcast, Donna Smith of The Advertist and Victor Houghton of VH Insights as we discuss all the latest intel on the retail sector.

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie companies that appear to be financially OK but are in fact just hollow husks of business that could bring your agency down.

Zitah and her team of fintech superstars are on hand to address some vital new business issues:

🔘 The stress of not commuting

🔘 Factors to consider when prospecting for new clients in a post-pandemic world

🔘 How to spot companies investing in R&D and why this is a great sign

🔘 Data can be fun if fun equals profit

🔘 Increase your chances of success by looking at financial KPIs

🔘 How to spot a zombie company

🔘 Who came off worse in the pandemic

🔘 Equality and branding in the VC world Plus Jeremy Davies is playing bullsh*t bingo again, but it’s for new business people this time!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising industry. He has some great advice for new business problem solvers, revealing the one question that will win you new business.

His new book – ‘flip: unthink everything you know’ is a ground-breaking concept and Chris previews it on this show.

Don’t miss it.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

The Advertist recently published a tender by Portsmouth City Council seeking expressions of interest from experienced family engagement specialists to help the Portsmouth Museum and Art Gallery become a more family friendly destination and create resources for a family audience.

Those looking to put themselves forward for this need to be armed with data and insight that might help them acquire this new business.

Desk research specialist Victor Houghton at VH Insights, the man behind the facts and research for our new business briefing podlets has provided us with some insight that might help in this area.

VH Insights notes:

•             Millennials are becoming parents – accounting for 82% of babies born in 2016. Brands targeting them need, therefore, to consider that these mums and dads look and behave differently from the parents of previous generations. Insights into the millennial parent’s family reality can help brands connect with this merged audience.

•             A marketing strategy that understands the purpose of why families are together and promotes modern family life as embracing togetherness, inter-generational sharing and wellbeing will resonate with and attract families.

•             The total number of families has risen by nearly 9% over the last 20 years, in line with the growth of the UK population.

•             Gardens (34%), historic buildings (28%) and museums (26%) are the top three attractions potential visitors would like to attend in the next 12 months. Mintel November 2020

•             56% of UK adults agree that visiting attractions closer to home has become more appealing.

•             Indoor activities such as visiting theatres and museums have become less appealing for those contemplating domestic holidays. Visiting beaches and natural parks have become more popular.

•             The Black Country Living Museum (BCLM) in the town of Dudley, England, brought history to life on TikTok in the name of education.

Sources: WARC, Mintel, Trajectory, Contagious

For something deeper than just talking points, consider thorough desk research for your target brand. VH Insights has legal access to some of the best sources on the market, including some which are subscription-only. Get in touch for a bespoke new business briefing that covers aspects of the company, category, consumer and culture.

Tom Cheesewright

In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested in what the workplace and business relationships are going to look like in the next 5-10 years, then this is the show for you!

▶ What does our business future look like?

▶ What opportunities are there for brands, companies and agencies?

▶ How can we make our businesses more agile?

▶ What can we learn from the last year about human behaviour?

▶ How can we prepare our businesses for the next 10 years?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius‘ and in this episode, she outlines why new business people have an entrepreneurial spirit that you don’t find anywhere else.

Caroline sat down with Keith to reveal her motivations for relocating her business to Rome and to get into podcasting.

Caroline has spent more than a decade supporting business owners and executives with tools and strategies for success, so if you are thinking of upping your game, listen to this show and then give Caroline a call!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry.

In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready for a new type of high street and a new type of shopper.

Lab Group comprises Reflect Digital, Riverr Studio, VERJ, BLUP and most recently Raised By Wolves – a collection of some of the best-in-class digital creative and branding business around, so if you want to get a glimpse inside the imaginative vision of Jonny Tooze, this is the show for you.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

From the master of influencer marketing – Neal Schaffer. Everything you wanted to know about how the influencer market has become a $16bn industry and why this is only the thin end of the wedge.

How can agencies in b2b and b2c leverage its power to help their clients, how can brands find the influencer of their dreams and how can influencers be deployed to help drive new business?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

The standard-bearer for the PR industry, Francis Ingham has championed the cause of the public relations industry since the 2011, nationally and internationally.

In this interview, Francis covers:

  • How the PR industry can learn from the way the industry and the general public reacted to the changing messaging from our leaders.
  • How the PRCA has been helping its members and non-members.
  • The future of the PRCA
  • International future for the organisation
  • PR start-ups
  • How digital has transformed public relations
  • How empathetic leaders stand to benefit the most in a post-pandemic world
  • and lots more..

PRCA web site HERE.

Plus…the ever-flexible Jeremy Davies on agile agency life

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

10 Minutes of talking points about the Charity sector for new business people. Includes news highlights from The Advertist, People Moves and research bombs from desktop research wizard Victor Houghton of VH Insights.