Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world.

Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s secret recipe for success as a business coach, speaker and social media influencer.

Topics covered include:

How to develop your own personal brand

The basic rules of sales & marketing for SMEs

Innovative coaching ideas

Is TV advertising dead?

Karma-driven business models

Why the North East is the curry capital of the UK

A scorching-hot interview, sure to spice up anyone interested in smart marketing ideas.

Also Jeremy Davies follows up his GameStop piece with a tight 3 minutes on dead bunny mascots.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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