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THE FUEL PODCAST – JORN SOCQUET – CEO, FLUENT BEVERAGES: INNOVATING IN THE CBD DRINKS INDUSTRY

After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch.

He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market.

This is a wide-ranging interview, covering the genesis of the company and its products, Jorn’s views on the future of the marketing industry and his vision for this new business, which is literally creating an entirely new category of drinks and products.

Not to be outdone, our resident humorist Jeremy Davies has some stress of his own to deal with – as a referee in a football match and in a queue for a sandwich.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 25: LYNNETTE ST.QUINTIN – BARRATT HOMES: BUILDING BUSINESS IN A NEW NORMAL

A textbook approach to big company hibernation, disaster planning and agility. Lynnette tells us about how Barratts scrambled to react to the pandemic and came out ahead of the competition. She details the company’s brand ethos, its new working model, virtual house tours, Proptech and advice for young Mums returning to the workforce.

In addition, Jeremy Davies finds new business opportunities on the log flume.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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There ain’t half been some clever bastards

As UK music legend Ian Dury said “There ain’t half been some clever bastards” and with a title like that, who else but Keith Smith, our resident business development rock star to be the author? He calls out Mark Ritson and asks, do marketers need a marketing education?

Click here to read more of Keith Smith’s article this month in Rockstar CMO.

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THE FUEL PODCAST – EPISODE 18: JOHN ASHTON OF WRITE ARM

John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing copy to celestial quality, but he is now.

So many marketing departments are starved of the kind of literal excellence that Write Arm supplies but now, never more in need.

In the episode, John explains how he conceived the idea of Write Arm, why engaging copy is more important than ever and covers the five influences of inspiration.

Our in-house wit Jeremy Davies recounts an amusing new business brief encounter.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

John’s LinkedIn profile

Write Arm’s web site

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