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BRAD SMITH: YOU GOTTA HAVE FAITH

What effect does faith have in the sales and marketing process?

Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing.

We’re all doing things now that will hopefully benefit us in the future.

But does believing in the future make it happen?

There’s more to the sales process than technique, there’s also attitude and that’s what this show is all about.

Brad Smith is the CEO of Succeed Digital and his belief system helps him every day – and it can help you too.

Digging the ditches, having faith that it’s going to rain will make it rain.

In this truly enlightening show, Brad outlines his philosophy for winning business and creating memorable and meaningful client relationships.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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KEITH SMITH: DO YOUR F**KING HOMEWORK!

The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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B2b Marketing in 2024 – Macro trends

Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.

    Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.

    Growth of eCommerce B2B Sales: The valuation of eCommerce B2B sales in the UK is forecasted to exceed £188 billion by 2024.

    Shift in Buyer Expectations: The B2B market is facing shifts in buyer expectations about the purchase process.

    Personalisation: Brands are moving towards ‘true’ personalisation, moving away from generic audience mapping.

    Self-Serve Options for B2B Buyers: Self-serve options are becoming more common for B2B buyers.

    Influencer Marketing and AI-Driven Personalisation: Influencer marketing and AI-driven personalisation are among the trends shaping B2B marketing strategies in 2024.

    Emphasis on Cost-Effectiveness and Customer Experience: Businesses are focusing on cost-effectiveness for better ROI and strengthening their customer experience.

For a full report on B2b Marketing trends, compiled by The Advertist, email us at hello@theadvertist.com with the subject heading ‘b2b report 2024’

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.

Topics covered:

Interviewing one of the most feared news interviewers

Public relations as a career option

Dealing with imposter syndrome

Mental health and how we should be addressing it

The value of a global agency network

Why the PRCA’s Communications Management Standard accreditation matters

The impact of the climate change debate on the sales role

Working as influencer Rob Mayhew’s agent

Using data to make influencer marketing work

Is PR a creative business?

Lyndsay’s favourite campaigns of the year

Humans v AI in PR

How Fleishman Hillard is continuing to innovate and lead the industry.

Show notes

Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com

PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business

Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/

Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/

Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM

CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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ADRIAN MA: THE WINFLUENCER

Stay up-to-date with the latest trends and insights in the PR industry!

In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around.

Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of the marketing mix. He discusses the ability of PR to influence, persuade, and create demand for products, services, and brands, as well as its role as both hero and villain in the political and scientific world.

But it’s not all serious business – Adrian also shares his thoughts on the pros and cons of the four-day workweek, why parents don’t understand PR, and the importance of building creativity into education. He even touches on totems and ceremonies in the hybrid world, and tells fossil fuel companies to jog on.

Overall, this episode is a must-listen for anyone in the PR industry or interested in the intersection of PR and marketing. Tune in to hear Adrian’s insights, stories, and advice – and be inspired to take your own PR strategy to the next level.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – CRAIG DAVIS: IS TIME RUNNING OUT FOR THE CREATIVE INDUSTRY?

A chat with the marketing and climate expert Craig Davis, where we review our environmental and advertising series, to verify our sources and give you all the talking points you need to speak with authority on how the creative industries can be part of the solution and not the problem.

We cover farming and plant-based food, EVs, global warming and renewable energy.

It’s all here folks! How to use trusted sources of information, how the cost benefit ration has been skewed to fool us, how to move away from reliance on dictators and despots for our energy, the art of survival, lying politicians, how big auto is wasting valuable marketing money, Elon Musk and Tesla, automotive ecosystems, how the EV market will consolidate, the Albedo Effect and the Climate Clock, the 8 year climate cliff, the war on subsidies, Impossible Foods, Fossil fuels Coca-Cola and Cop 27.

Show notes

Craig Davis LinkedIn profile: https://www.linkedin.com/in/cleangreenfast/

The Advertist: https://www.theadvertist.com

Marketing Podcast network: https://www.marketingpodcasts.net

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – GUSTAV MARTNER – GREENPEACE: THIS IS FINE

It’s not fine. It’s far from fine. It’s about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest against the advertising industry that is still rewarding companies that are causing maximum harm to our planet, while they gaslight us into thinking they are doing good.

Enough already! It has to stop and Gustav explains why.

He’s on a mission to have advertising from fossil fuel companies banned and if your agency works for a fossil fuel company, then he’s coming for your budgets.

And a milder, more level-headed guy you couldn’t wish to meet. He’s not some tree-hugging hippie that glues himself to the motorway. He understands the whole argument because he’s been on the other side of the fence, running agencies and working for big oil, big aviation and big auto but he’s seen the light…and it’s fading fast.

Here’s a show about how the advertising industry can still do what it does best, but as a force for good for the planet.

Gustav Martner’s LinkedIn profile: https://www.linkedin.com/in/gustavmartner/

The Cannes Lion protest in full: https://www.youtube.com/watch?v=ttIGaxDEaRE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – RACHEL KONRAD – THE QUEEN OF GREEN: HOW HUMANS CAN AVOID EXTINCTION

Like Donald Trump after an FBI raid, the climate deniers’ argument keeps changing. Rachel Konrad stands on the battlements for our planet and challenges the fossil fuel companies and the intensive farming lobby every day. Hailing from Motown itself – Detroit to become one of Silicon Valley’s leading tech evangelists, Rachel knows only too well the environmental catastrophe we face and she’s leading the charge to help educate us and show us that marketing can be used as a force for good as well as bad.

In this show, Rachel walks us through her journey to enlightenment and explains how the powerful lobbyists for the meat industry and the fossil fuel industry have hijacked the narrative to benefit their bottom line.

The answer is actually very simple and all it needs is a common-sense, bullshit-free perspective. Rachel is pretty much the ambassador for common sense and straight-talking, so watch out for some hard truths and uncomfortable facts.

Being disruptive is destructive and it comes with its own challenges. Rachel’s job as Chief Brand Officer at The Production Board, a unique venture foundry created by Dave Friedberg focused on businesses that reverse global warming and improve human health stands at the vanguard of the green tech movement.

In this show Rachel also outlines the 3 leading factors for successful plant-based food marketing and why having a moral righteousness is critical if companies want to avoid greenwashing claims. She also spills the beans on Elon Musk’s work ethic and provides the perfect response to anyone who tells her to calm down.

Show notes

Rachel Konrad’s LinkedIn profile: https://www.linkedin.com/in/rachelkonrad/

The Production Board: https://www.linkedin.com/company/the-production-board/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – IAN FARRAR – FAR NORTH: PERSONAL BRANDING & THE RISE OF THE SME

Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world.

Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s secret recipe for success as a business coach, speaker and social media influencer.

Topics covered include:

How to develop your own personal brand

The basic rules of sales & marketing for SMEs

Innovative coaching ideas

Is TV advertising dead?

Karma-driven business models

Why the North East is the curry capital of the UK

A scorching-hot interview, sure to spice up anyone interested in smart marketing ideas.

Also Jeremy Davies follows up his GameStop piece with a tight 3 minutes on dead bunny mascots.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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