Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.

    Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.

    Growth of eCommerce B2B Sales: The valuation of eCommerce B2B sales in the UK is forecasted to exceed £188 billion by 2024.

    Shift in Buyer Expectations: The B2B market is facing shifts in buyer expectations about the purchase process.

    Personalisation: Brands are moving towards ‘true’ personalisation, moving away from generic audience mapping.

    Self-Serve Options for B2B Buyers: Self-serve options are becoming more common for B2B buyers.

    Influencer Marketing and AI-Driven Personalisation: Influencer marketing and AI-driven personalisation are among the trends shaping B2B marketing strategies in 2024.

    Emphasis on Cost-Effectiveness and Customer Experience: Businesses are focusing on cost-effectiveness for better ROI and strengthening their customer experience.

For a full report on B2b Marketing trends, compiled by The Advertist, email us at with the subject heading ‘b2b report 2024’

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