What role does faith and belief play in company development? Keith Smith writes about his understanding, based on conversations from The Fuel Podcast with guests, sales expert Brad Smith and psychologist Dr Rachel Lawes. The full article explores how new business development helps a company see into the future, providing motivation and energy.
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Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it.
Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with leadership experience at TBWA, Saatchis and Iris, he’s using his 35+ years in the business to champion the cause of advertising as a driver of the economy.
But he’s also acutely aware of the issues facing the world of advertising – the environment, DE&I, frequency and advertising fatigue.
So, the IPA’s focus for 2024 is the 60:40 rule and helping companies and brands to strike a balance between brand building and activation – as the old song goes, like love and marriage, you can’t have one without the other.
In this wide-ranging chat, Paul and I discuss the difference between US and UK advertising, why ads need to deliver the relevant unexpected, the latest Bellwether reports and a marketing budget forecast for the next 12 months, the wisdom of Tim Delaney, balancing the standards, saving the economy, new business opportunities for all agencies, the analogy of steam trains, and Irish songwriters.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx
Is today’s technology actually preventing us from developing meaningful relationships – in business and in life?
What techniques can we use to make sure that our approaches are both genuine and timely?
Keith Smith sits down with experts Natasha Ellard-Shoefield – the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK to get their thoughts.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx
Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives today? AND… did you know that you can use it too?
David Pearl is the creative force behind the global World Wide Wander social movement – where common business problems are solved by going out and immersing yourself in your surroundings; be it the highlands or the high street. We don’t pay enough attention to Nature’s simple solution for high-speed brain power.
In one of the most entertaining podcasts we’ve ever done, David takes us through his unique method for helping blue chip companies unleash their creative potential using some of the most innovative methods of workshopping we’ve ever heard of!
From Mozart to Mowgli, we explore how creative solutions used in the world of entertainment have crossed over into the commercial world.
Measuring the felt world
Lessons learned from working with Stanley Kubrick
Drafting and redrafting creative content
The Flaneur movement
How the unexpected things are the stuff of life
Experience Engineering
Do brainstorming sessions work?
The two phases of the creative act
Does giving away creative power affect mental health?
Score keeping in a marriage
And the wonderful solution for the end of The Italian Job
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx
The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.
Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.
Growth of eCommerce B2B Sales: The valuation of eCommerce B2B sales in the UK is forecasted to exceed £188 billion by 2024.
Shift in Buyer Expectations: The B2B market is facing shifts in buyer expectations about the purchase process.
Personalisation: Brands are moving towards ‘true’ personalisation, moving away from generic audience mapping.
Self-Serve Options for B2B Buyers: Self-serve options are becoming more common for B2B buyers.
Influencer Marketing and AI-Driven Personalisation: Influencer marketing and AI-driven personalisation are among the trends shaping B2B marketing strategies in 2024.
Emphasis on Cost-Effectiveness and Customer Experience: Businesses are focusing on cost-effectiveness for better ROI and strengthening their customer experience.
For a full report on B2b Marketing trends, compiled by The Advertist, email us at hello@theadvertist.com with the subject heading ‘b2b report 2024’
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.
Topics covered:
Interviewing one of the most feared news interviewers
Public relations as a career option
Dealing with imposter syndrome
Mental health and how we should be addressing it
The value of a global agency network
Why the PRCA’s Communications Management Standard accreditation matters
The impact of the climate change debate on the sales role
Working as influencer Rob Mayhew’s agent
Using data to make influencer marketing work
Is PR a creative business?
Lyndsay’s favourite campaigns of the year
Humans v AI in PR
How Fleishman Hillard is continuing to innovate and lead the industry.
Show notes
Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com
PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business
Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/
Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/
Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM
CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
While most great creative is inspiration, that inspiration comes from a source based in facts.
These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.
An hour of truths, actualities and factualities on working from home, diversity and inclusion, greenwashing, deepfakes, artificial intelligence and the best free research tools agencies can get.
Vic’s LinkedIn profile: https://www.linkedin.com/in/victorhoughton/
VH Insights web site: https://www.vhinsights.com
The Neuron https://join.theneurondaily.com/
Chat GPT https://chat.openai.com/
Google Bard https://bard.google.com/chat
Waldo https://www.waldo.fyi/
Claude https://claude.ai/
My Social AI https://app.mysocial.ai/
Riot in the Taverna playlist https://open.spotify.com/playlist/5ckxgzY7GnpDiYGZxzmJ8f?si=c5b3e26dbaa84c33
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
New business should be a priority for everyone these days.
Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency’s performance to new heights? Explore the intricacies of CRM, cold outreach, and the profound impact of exceptional work in this enlightening blog by Keith Smith, from @TheAdvertist.
https://www.prca.org.uk/Five-words-that-will-win-you-new-business
PRCA recently announced a new collaboration with dedicated agency new business platform, The Advertist. Everything you need to get started in new business, including trade news, a powerful GDPR-compliant contact database, daily People Moves, Tenders, M&A and freshly funded intel.
As a PRCA member, you get 25% off the annual subscription. To take a free trial email hello@theadvertist.com and mention your PRCA membership.
#newbusiness, #businessdevelopment
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
Is it possible to own words?
How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze?
In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority team leader David Pickering.
Show notes
The petition: https://www.palm-pr.com/blog/petition-trading-standards-to-allow-plant-based-brands-to-use-dairy-related-terms/
Agency new business generation tools: https://www.theadvertist.com
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All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
Interesting links
Here are some interesting links for you! Enjoy your stay :)Categories
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