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THE FUEL PODCAST – NICK LOOBY & DAVID BELL – THE BUSINESS BREAKFAST SHOW: BROADCASTING FOR NEW BUSINESS

What do you do when your world gets turned upside down by a pandemic? You hustle and redeploy your skills as TedX speaker, business mentor, author and tech wizard into a broadcasting company and a brand new format business video show called the Business Breakfast.

The show is a slightly irreverent, chatty and informative look at business and entrepreneurs and proves the theory that there’s no better form of defence than attack.

Nick Looby and David Bell are two seasoned speakers and business mentors who have spotted a gap in the market for a video show, much like the beloved breakfast TV shows we all loved – like a cross between The Big Breakfast, Tizwas and GMB.

If you haven’t already tuned into the show, do it because we bet you’ve got nothing better to do at 8am every Thursday.

Nick brings all his skills as a people person, author of The Modern Zombie – a lament on the loss of humanity to binary code, while David Bell uses his years of entrepreneurship and business leadership to deliver a great sixty minutes of easily digestible, commercially relevant current affairs and insight from businesses around the country. And they’re just about to announce a new launch.

In this show, we discuss:

 Missing human interactions

 The distraction of technology

 Hybrid events

 Ideal guests for the show

 Long term strategy for the Business Breakfast Show

 Why we need to read

 David’s lunar conspiracies

 An extraordinary book recommendation from Nick

Show notes:

Nick’s LinkedIn profile HERE

David’s LinkedIn profile HERE

Chatbox Productions web site HERE

BUY NICK’S BOOK! HERE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – TIM LINDSAY – D&AD: CREATIVE GREATNESS & NEW BLOOD

Tim Lindsay is the Chairman of the D&AD – the advertising and design organisation created in 1962 to promote excellence in the industry. D&AD’s Pencils are the most highly sought-after awards for creative brilliance. They give any creative – young or old – lifelong bragging rights round the workstation.

In the last couple of years, the D&AD has been fighting a battle on two fronts: it has had to scramble and adapt to a world without meetings and events and it has been leading the charge for equality, social and environmental responsibility in the industry, which has attracted ire and praise in equal amounts.

So what does Tim think about it?

In this wide-ranging interview, he outlines the future strategy of the D&AD, recounts stories of advertising legends he’s worked for and with, provides advice for the creative industry on pitching for work and solutions for how the industry can defend itself from accusations of elitism. Along the way, he reveals his own all-time top 3 advertising campaigns and his hopes for the advertising industry’s role in the new economy.

In this interview, we discuss:

 The D&AD’s new responsibilities for creative standards

How to increase diversity in the creative and advertising industry

Are influencers creative?

How can the creative business claw back its prestige?

Whether agencies should or should not pitch with creative work

Agency compensation and burn-out

Surveillance marketing or intent marketing?

And an amazing couple of coincidences with our What3Words game, so stick with it to the end!

Also – the ever-hilarious Jeremy Davies on who drives the creative car – the agency or the client?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – TED RUBIN – THE EMOTIONAL CONNECTION: HOW NETWORKING DRIVES SALES

Check out the latest episode of the Fuel podcast with the unstoppable Ted Rubin – one of the most influential CMOs on Twitter and LinkedIn and business book author, including the legendary ‘Return on Relationship’.

Ted’s charismatic personality is on full display as he gives his advice on how to use networking and social media to help fuel your sales activity.

In this show, we cover:

💥What makes a company VC-worthy

💥Why influencer marketing out-performs advertising

💥Why CMOs are getting it all wrong in the boardroom

💥The 5 principles behind Return on Relationship™

💥How accurate is his horoscope?

💥Getting and retaining a sales prospect’s attention

💥How to Co-Own your content

💥How to recycle and re-purpose content

Also – the incomparable Jeremy Davies shares his thoughts on the trend of personal branding.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DAVID ALLISON – VALUEGRAPHICS: A VERY MODERN METRIC

Agency leader, author and magician of metrics, David Allison in a can’t miss episode on The Fuel Podcast.


You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values. Not age, not earnings but what drives our own operating system.


Throughout the world we have 56 shared values and using this process you’ll guarantee that you have all the right trigger words in your messaging.

In this show, we discuss:

  •  How the UK’s values differ from Europe
  •  The difference between values and beliefs
  •  How brands can avoid purpose washing
  •  What drove David to invent a new system for agencies
  •  How Valuegraphics could create the perfect politician
  •  How to get an entire hotel staff to wish you goodbye

Plus our very own Jeremy Davies loses his vowels over ABRDN, Consignia and lazy journalism.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ZITAH MCMILLAN – PREDICTIVE BLACK: HOW FINTECH HELPS YOU SEAL THE DEAL

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie companies that appear to be financially OK but are in fact just hollow husks of business that could bring your agency down.

Zitah and her team of fintech superstars are on hand to address some vital new business issues:

🔘 The stress of not commuting

🔘 Factors to consider when prospecting for new clients in a post-pandemic world

🔘 How to spot companies investing in R&D and why this is a great sign

🔘 Data can be fun if fun equals profit

🔘 Increase your chances of success by looking at financial KPIs

🔘 How to spot a zombie company

🔘 Who came off worse in the pandemic

🔘 Equality and branding in the VC world Plus Jeremy Davies is playing bullsh*t bingo again, but it’s for new business people this time!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DR. CHRIS ARNOLD – AUTHOR, FLIP: UNTHINK EVERYTHING YOU KNOW

A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising industry. He has some great advice for new business problem solvers, revealing the one question that will win you new business.

His new book – ‘flip: unthink everything you know’ is a ground-breaking concept and Chris previews it on this show.

Don’t miss it.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – TOM CHEESEWRIGHT – APPLIED FUTURIST: HOW TO FUTURE-PROOF YOUR BUSINESS

Tom Cheesewright

In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested in what the workplace and business relationships are going to look like in the next 5-10 years, then this is the show for you!

▶ What does our business future look like?

▶ What opportunities are there for brands, companies and agencies?

▶ How can we make our businesses more agile?

▶ What can we learn from the last year about human behaviour?

▶ How can we prepare our businesses for the next 10 years?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – CAROLINE KAY – BUSINESS COACH: NEW BUSINESS & ENTREPRENEURS

Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius‘ and in this episode, she outlines why new business people have an entrepreneurial spirit that you don’t find anywhere else.

Caroline sat down with Keith to reveal her motivations for relocating her business to Rome and to get into podcasting.

Caroline has spent more than a decade supporting business owners and executives with tools and strategies for success, so if you are thinking of upping your game, listen to this show and then give Caroline a call!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JONNY TOOZE – CEO, LAB GROUP: ARCHITECT OF THE NEW AGENCY MODEL

Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry.

In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready for a new type of high street and a new type of shopper.

Lab Group comprises Reflect Digital, Riverr Studio, VERJ, BLUP and most recently Raised By Wolves – a collection of some of the best-in-class digital creative and branding business around, so if you want to get a glimpse inside the imaginative vision of Jonny Tooze, this is the show for you.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – NEAL SCHAFFER: THE POWER OF INFLUENCER MARKETING

From the master of influencer marketing – Neal Schaffer. Everything you wanted to know about how the influencer market has become a $16bn industry and why this is only the thin end of the wedge.

How can agencies in b2b and b2c leverage its power to help their clients, how can brands find the influencer of their dreams and how can influencers be deployed to help drive new business?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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