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THE FUEL PODCAST – EPISODE 27: JEREMY DAVIES – CONNECTING PEOPLE BY DESIGN

Don’t think he takes new business lightly. Jeremy Davies is one of the UK’s most accomplished new business practitioners and it should be noted he’s also a gifted comedian too. Is there a link? Jeremy gives us all a lesson in how to improve our pitching.

Also Jeremy Davies explains the link between punchlines and benefits.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 26: JOHN PUMMELL – NEW BUSINESS THROUGH AND THROUGH

John Pummell literally helped create the new business industry we all know and love to day. He’s been running his own consultancy, with his son Jack since the early 90s and he’s seen it grow, contract, grow and grow again and along the way, he’s picked up a few wrinkles to his brain that he’d like to share with us.

It’s always worth listening to John because he a stalwart of the industry but he chose this moment to come on the show and reveal some major news..

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 25: LYNNETTE ST.QUINTIN – BARRATT HOMES: BUILDING BUSINESS IN A NEW NORMAL

A textbook approach to big company hibernation, disaster planning and agility. Lynnette tells us about how Barratts scrambled to react to the pandemic and came out ahead of the competition. She details the company’s brand ethos, its new working model, virtual house tours, Proptech and advice for young Mums returning to the workforce.

In addition, Jeremy Davies finds new business opportunities on the log flume.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 24: ISOBEL ARROWSMITH – PRCA: A LATIN AMERICAN NEW BUSINESS CHALLENGE

So you think you’ve got it tough at the moment? Try launching a trade body in a foreign country in a different hemisphere in the middle of a pandemic while maintaining one of the most positive attitudes in business. PRCA Director of The Americas Isobel Arrowsmith on the newly formed Latin American division has her work cut out, but she’s up for the challenge.

Public Relations, new business, culture, social distancing. This show has it all and more.

Also, Jeremy Davies spots distant ship smoke on the horizon.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 23: IAN HUMPHRIS – NOKAMO: WE’RE NOT IN KANSAS ANYMORE

A superb prophecy from the CEO of agency Nokamo, Ian Humphris on what’s going to sort the wheat from the chaff as we emerge into a world that needs to lean to cooperate with a virus.

Ian gives his predictions on who’s going to win and who’s going to lose. Why 81% of CEO think their marketing is different, while only 7% of their customers agree.

Why are CEOs so misled? They need a copy of Kansas, the 10 new commandments of marketing.

Plus Jeremy Davies takes his medicine like a real new business hero: straight up and no sugar.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show Notes:

Ian Humphris LinkedIn

Nokamo’s web site

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THE FUEL PODCAST – EPISODE 22: BILL WALLSGROVE – STUDIO BLUP

Bill Wallsgrove NED of Studio Blup comes on to discuss some BIG news for the agency as well as giving reasons why it shouldn’t be all doom and gloom for retail if you’re as brilliantly cool as this agency, which has been winning major business while others have not and is literally bursting with talent and fresh ideas.

Bill tells Keith Smith how retailers can save their future through the creation of in-store theatre and we discuss how Blup could potentially add some grime to the US hip-hop design market.

Also our resident dry wit Jeremy Davies gets buried in paperwork responding to tenders.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show notes

Here’s Blup!

Blup’s Instagram

Bill Wallsgrove’s LinkedIn profile

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THE FUEL PODCAST – EPISODE 21: PHIL LEWIS – 5 REASONS WHY CMOS MAKE BAD CEOS

Phil’s back with a controversial talking point; why CMOs make bad CEOs. Phil outlines the top five reasons why CMOs often fall short of making the CEO position. It’s not anything to do with intelligence but more of lack of fluency in boardroom-ese.

Plus – why we’re wrong to think the Coronavirus pandemic is unprecedented; how to out-think and out-manoeuvre the competition; how marketing thinking is perfect for lifting companies out of the doldrums and how it can be applied more broadly across the business.

And our resident new business trailblazer Jeremy Davies tackles the thorny matter of agency processes.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Phil’s LinkedIn profile

Corporate Punk web site

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THE FUEL PODCAST – EPISODE 19: NEIL BENTLEY – WEBVID

Neil Bentley had a prolific career in radio as a DJ and presenter on a host of popular national radio stations. He now runs a highly successful digital production company that solves many of the broadcasting problems that companies face when producing their own digital content.

WebVid is a digital, creative agency based in Oval with its own dedicated podcast studio and green screen room, as well as remote production facilities.

Neil came on the show to debut his latest innovation Camflare – a clever service that gives companies the ability to send and receive digital content seamlessly for their own podcast and Vlogging production needs.

Meanwhile the funniest man on LinkedIn – Jeremy Davies has a little trouble networking.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 18: JOHN ASHTON OF WRITE ARM

John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing copy to celestial quality, but he is now.

So many marketing departments are starved of the kind of literal excellence that Write Arm supplies but now, never more in need.

In the episode, John explains how he conceived the idea of Write Arm, why engaging copy is more important than ever and covers the five influences of inspiration.

Our in-house wit Jeremy Davies recounts an amusing new business brief encounter.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

John’s LinkedIn profile

Write Arm’s web site

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THE FUEL PODCAST – EPISODE 17: VIC LEE

Illustrator, muralist, graphic artist and all round fantastic geezer, Vic Lee has just published his Corona Diary 2020 – an illustrated guide to all the madness we’ve been experiencing over the last 3 months.

Buy a copy now CLICK HERE

Vic chats with the graphically-challenged Keith Smith about his landmark iconic murals that adorn the walls of many a creative hot-shop. He tells us how he became an artist, what inspires him, how he can remain so cool in all this chaos and his next big projects.

And we discover why CMOs love him so much.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Vic Lee’s LinkedIn profile

Bulletproof

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