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THE FUEL PODCAST – EPISODE 16 PT 2: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO

Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.

Podcasting in the b2b market, do creatives make good marketing directors?

Can only qualified marketing people can call themselves experts?

RockstarCMO updates and Ian’s desert island disk.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 16 PT 1: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO

These days, people pay more attention to the written word and no-one knows this better than Ian Truscott.

Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of words, images and messaging.

Ian also walks the talk with his own online content marketing platform, RockstarCMO, a hybrid marketing insight and think tank for the international marketing community.

Also the funniest man on LinkedIn – Jeremy Davies takes on product targeting.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show notes

Ian’s LinkedIn profile

RockstarCMO

Appropingo

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THE FUEL PODCAST – EPISODE 15: STEVE CHELIOTIS, TCBA PT 2

Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next  years.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.


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THE FUEL PODCAST – EPISODE 14: STEVE CHELIOTIS – THE CENTRE FOR BRAND ANALYSIS (TCBA)

Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies.

Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution to the branding industry.

The show is so good, we had to break it up into two parts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show Notes:

TCBA web site

Steve Cheliotis on LinkedIn

Marty Neumeier on brands

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THE FUEL PODCAST – EPISODE 13: NATASHA ELLARD-SHOEFIELD – MYTHBUSTER

What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales.

It’s all about the relationship and building a sense of value and trust in your marketplace.

Natasha show us how it’s done.

Also Jeremy Davies gets toasted!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 12: STEVE FAIR – STEPHENS & MATTHEWS/SPONGE NB

Steve jointly runs Stephens and Matthews and Sponge New Business and he’s ALL about new business. He’s on a one man mission to make sure you throw the right elbows at the right time and push your agency to the front of the pitch queue. in this episode, we discuss disposable epithets, the history of new business and how to join the on-ramp of the road to recovery.

Also resident wit Jeremy Davies turns his attention to the world of data and how to excel at spreadsheets.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 11: GORDON LEE

Gordon Lee can be found in the thick of some of the UK’s most memorable marketing campaigns over the last 25 years.

Most recently, he was part of the group that decided to cancel the Mobile World Congress in February, well ahead of any Government warnings.

A lover of challenger brands, Gordon loves punching above his weight. In this interview, Gordon discusses how 5G will help the world reach a better and more equal business society and how marketing agencies sometimes need to be told the plain, honest truth when pitching.

He’s currently advising agencies on how to evaluate which brands and companies to pitch for, while running his own food bank operation. Gordon is a man who reaches down to lift others up and he’s a pleasure to speak to.

Also – our resident new business trailblazer Jeremy Davies is this week ignoring all Government advice and going underground

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 10: SEAN KING – KING COLLECTIVE

Investor, business mentor, content marketing expert and media entrepreneur Sean King and The Advertist’s Managing Director, Keith Smith go back a few years, to the heady days of working in Soho, publishing a video trade magazine in the late 1980’s

In their conversation, Sean talks expansively on his own career path, the new business agency industry and what it’s going to need to do to benefit from the post-Corona landscape, as well as his new investment opportunities.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – HOW CREATIVITY REALLY HAPPENS PART 1: WHAT ARE CREATIVE PEOPLE LIKE?

In this exclusive mini-series, brought to you by The Fuel Podcast, we give listeners a unique opportunity to be a fly on the wall of three highly experienced creative advertising heads, navel gazing and contemplating.

Tim Hollins, Martin Galton and Greg Jordan make up the creative supergroup that is Beehive. An agile A team of advertising troubleshooters.

If you want to know how truly creative people think, then listen on..

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 9: IAN MILLER – PROQURE

Who’d have thought that supplying hand sanitiser would be such a cut-throat business? Ian Miller, MD of ProQure a business solutions provider, which on a day-to-day basis provides companies with a complete buying and procurement service, suddenly found himself in the middle of a bazillion bidding wars! How did this mild mannered sales professional deal with it? Please meet the super-cool Ian Miller.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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