One of the advertising industry’s best known and most highly regarded Client Services Directors – Simon Derungs. This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients. In this show, Simon shares the wisdom that he’s accumulated in the advertising world since the […]
Victor Houghton is back! In Episode 9 of the New Business Briefing, we discuss all the latest research that Victor has uncovered and we dive a bit deeper into the ones that meant the most to him. There’s some great talking points for you to cover with your new business prospects, including: Luck, serendipity, fate, […]
Stephen Knight, ex-Advertising agency leader and one of the power players in the modern advertising industry runs a network of businesses all devoted to one thing: increasing the opportunities for people in the creative industries to network, swap stories, compare notes and generate new business. Pimento sits at the centre of his businesses – a […]
How do you grow from working in the agency, to ON the agency? Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions. Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how […]
Part two of the interview with Andrew Tenzer about his and Ian Murray’s research – Gut Instinct, The Empathy Delusion and The Aspiration Window, which caused a tsunami of controversy in the creative industry by demonstrating how, sometimes, creative agencies can assume too much about the mindset of consumers. What do they say about assumption […]
Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc and one half of the team that published three controversial reports into the creative industry: Gut Instinct, The Empathy Delusion and The Aspiration Window. All three reports set out the case that the creative industry is losing its focus on selling goods and services […]
Our love/hate relationship with cookies is about to end, so how will we be able to identify our new customers? Fear not! Because solutions architect Tom Ridges is the CEO of GDLabs, a targeting platform that can analyze sales data to predict where your next best customers are and his company has just been VC […]
Oops, we did it again! Helen Calcraft is undoubtedly one of the most high profile VIPs in the creative industry. A self confessed “New biz girl at heart”, Helen is one third of the leadership of Lucky Generals, the agency responsible for some of the world’s most creative campaigns on both sides of the pond. […]
One of the UK’s foremost experts on B2B content marketing is here to demystify the discipline and show us how creating trust through sharable and informative content is the way forward for new business. Ian Truscott has been banging the drum for the content marketing industry since before it was cool. Over the years, he’s […]
Nick Vivion is pioneering a new way of working hard and staying agile. At the start of 2021, tired of living to work, paying for expensive property he asked himself “what if I only had two years left to live?” He pulled a ‘Nick move’, took his successful tech PR agency mobile and began exploring […]