One of the UK’s foremost experts on B2B content marketing is here to demystify the discipline and show us how creating trust through sharable and informative content is the way forward for new business.

Ian Truscott has been banging the drum for the content marketing industry since before it was cool. Over the years, he’s developed strategies and knowledge about what works, what doesn’t, and how to do it like a pro! Here’s an hour of his time for you to enjoy and invigorate your new business campaigns.

In this entertaining interview, we discuss:

 How everyone in your company needs to be aware of the brand gap

 Turning problems into content opportunities

 How to develop a flexible CM strategy

 The Salesforce TV channel

 Bullshit marketing phrases

 How long have we been content marketing?

 Who’s doing it right?

 Targeting your content to the right audience

Plus Jeremy Davies, drops by to explain how nostalgia ain’t what it used to be.

Rockstar CMO website.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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