So you think you’ve got it tough at the moment? Try launching a trade body in a foreign country in a different hemisphere in the middle of a pandemic while maintaining one of the most positive attitudes in business. PRCA Director of The Americas Isobel Arrowsmith on the newly formed Latin American division has her work cut out, but she’s up for the challenge.

Public Relations, new business, culture, social distancing. This show has it all and more.

Also, Jeremy Davies spots distant ship smoke on the horizon.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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