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THE FUEL PODCAST – HANK BLANK 4: TIME TO GET NETWORKING!

Hank Blank is back. It’s like he never left.



In this show, we discuss:

Hank is our man in the USA for new business and client-side agency searches. Last time we spoke to him, we were in the epicenter of the second wave of the pandemic. Now eight months later, Hank is here to update us on how clients are managing with their agency searches and pitch lists.

It’s a mixed bag of fortunes as Hank’s business has been forced to accommodate this new hybrid way of working, but can pitching via video call compete with pitching in person? Will the client opt for a less creative response because they had in-person chemistry? Don’t forget this is America and the lights never get shut off!

  •  The future for advertising agencies doing hybrid business
  • How to do agency searches under these conditions
  • The dangers of Zoom calls
  • Problems of finding and retaining talent
  • …and we have time for a couple of Hankisms for 2021.

Plus Jeremy Davies branches out to provide a humorous analysis on the Internet of Trees – he can’t leaf it alone!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – NICK LOOBY & DAVID BELL – THE BUSINESS BREAKFAST SHOW: BROADCASTING FOR NEW BUSINESS

What do you do when your world gets turned upside down by a pandemic? You hustle and redeploy your skills as TedX speaker, business mentor, author and tech wizard into a broadcasting company and a brand new format business video show called the Business Breakfast.

The show is a slightly irreverent, chatty and informative look at business and entrepreneurs and proves the theory that there’s no better form of defence than attack.

Nick Looby and David Bell are two seasoned speakers and business mentors who have spotted a gap in the market for a video show, much like the beloved breakfast TV shows we all loved – like a cross between The Big Breakfast, Tizwas and GMB.

If you haven’t already tuned into the show, do it because we bet you’ve got nothing better to do at 8am every Thursday.

Nick brings all his skills as a people person, author of The Modern Zombie – a lament on the loss of humanity to binary code, while David Bell uses his years of entrepreneurship and business leadership to deliver a great sixty minutes of easily digestible, commercially relevant current affairs and insight from businesses around the country. And they’re just about to announce a new launch.

In this show, we discuss:

 Missing human interactions

 The distraction of technology

 Hybrid events

 Ideal guests for the show

 Long term strategy for the Business Breakfast Show

 Why we need to read

 David’s lunar conspiracies

 An extraordinary book recommendation from Nick

Show notes:

Nick’s LinkedIn profile HERE

David’s LinkedIn profile HERE

Chatbox Productions web site HERE

BUY NICK’S BOOK! HERE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – TIM LINDSAY – D&AD: CREATIVE GREATNESS & NEW BLOOD

Tim Lindsay is the Chairman of the D&AD – the advertising and design organisation created in 1962 to promote excellence in the industry. D&AD’s Pencils are the most highly sought-after awards for creative brilliance. They give any creative – young or old – lifelong bragging rights round the workstation.

In the last couple of years, the D&AD has been fighting a battle on two fronts: it has had to scramble and adapt to a world without meetings and events and it has been leading the charge for equality, social and environmental responsibility in the industry, which has attracted ire and praise in equal amounts.

So what does Tim think about it?

In this wide-ranging interview, he outlines the future strategy of the D&AD, recounts stories of advertising legends he’s worked for and with, provides advice for the creative industry on pitching for work and solutions for how the industry can defend itself from accusations of elitism. Along the way, he reveals his own all-time top 3 advertising campaigns and his hopes for the advertising industry’s role in the new economy.

In this interview, we discuss:

 The D&AD’s new responsibilities for creative standards

How to increase diversity in the creative and advertising industry

Are influencers creative?

How can the creative business claw back its prestige?

Whether agencies should or should not pitch with creative work

Agency compensation and burn-out

Surveillance marketing or intent marketing?

And an amazing couple of coincidences with our What3Words game, so stick with it to the end!

Also – the ever-hilarious Jeremy Davies on who drives the creative car – the agency or the client?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DAVID ALLISON – VALUEGRAPHICS: A VERY MODERN METRIC

Agency leader, author and magician of metrics, David Allison in a can’t miss episode on The Fuel Podcast.


You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values. Not age, not earnings but what drives our own operating system.


Throughout the world we have 56 shared values and using this process you’ll guarantee that you have all the right trigger words in your messaging.

In this show, we discuss:

  •  How the UK’s values differ from Europe
  •  The difference between values and beliefs
  •  How brands can avoid purpose washing
  •  What drove David to invent a new system for agencies
  •  How Valuegraphics could create the perfect politician
  •  How to get an entire hotel staff to wish you goodbye

Plus our very own Jeremy Davies loses his vowels over ABRDN, Consignia and lazy journalism.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 24: ISOBEL ARROWSMITH – PRCA: A LATIN AMERICAN NEW BUSINESS CHALLENGE

So you think you’ve got it tough at the moment? Try launching a trade body in a foreign country in a different hemisphere in the middle of a pandemic while maintaining one of the most positive attitudes in business. PRCA Director of The Americas Isobel Arrowsmith on the newly formed Latin American division has her work cut out, but she’s up for the challenge.

Public Relations, new business, culture, social distancing. This show has it all and more.

Also, Jeremy Davies spots distant ship smoke on the horizon.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – EPISODE 21: PHIL LEWIS – 5 REASONS WHY CMOS MAKE BAD CEOS

Phil’s back with a controversial talking point; why CMOs make bad CEOs. Phil outlines the top five reasons why CMOs often fall short of making the CEO position. It’s not anything to do with intelligence but more of lack of fluency in boardroom-ese.

Plus – why we’re wrong to think the Coronavirus pandemic is unprecedented; how to out-think and out-manoeuvre the competition; how marketing thinking is perfect for lifting companies out of the doldrums and how it can be applied more broadly across the business.

And our resident new business trailblazer Jeremy Davies tackles the thorny matter of agency processes.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Phil’s LinkedIn profile

Corporate Punk web site

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THE FUEL PODCAST – EPISODE 20: KATRINA SARGENT – BUSINESS BUZZ

If you rely on networking meetings to do your business, you need to re-think your strategy. Business Buzz has just rolled out a virtual networking model that actually works! Katrina Sargent tells us how she succeeds in the world of new business and how her company how helps professionals maximise their relationships.

  • How to use soft selling skills in video networking
  • The art of video networking – techniques to help you win business
  • The future of physical networking
  • What we miss from the office environment
  • Goal mapping and personal development podcasts.

Also Jeremy Davies makes an exhibition of himself

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 19: NEIL BENTLEY – WEBVID

Neil Bentley had a prolific career in radio as a DJ and presenter on a host of popular national radio stations. He now runs a highly successful digital production company that solves many of the broadcasting problems that companies face when producing their own digital content.

WebVid is a digital, creative agency based in Oval with its own dedicated podcast studio and green screen room, as well as remote production facilities.

Neil came on the show to debut his latest innovation Camflare – a clever service that gives companies the ability to send and receive digital content seamlessly for their own podcast and Vlogging production needs.

Meanwhile the funniest man on LinkedIn – Jeremy Davies has a little trouble networking.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 13: NATASHA ELLARD-SHOEFIELD – MYTHBUSTER

What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales.

It’s all about the relationship and building a sense of value and trust in your marketplace.

Natasha show us how it’s done.

Also Jeremy Davies gets toasted!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 12: STEVE FAIR – STEPHENS & MATTHEWS/SPONGE NB

Steve jointly runs Stephens and Matthews and Sponge New Business and he’s ALL about new business. He’s on a one man mission to make sure you throw the right elbows at the right time and push your agency to the front of the pitch queue. in this episode, we discuss disposable epithets, the history of new business and how to join the on-ramp of the road to recovery.

Also resident wit Jeremy Davies turns his attention to the world of data and how to excel at spreadsheets.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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