Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values for the human race.
David explains how values are at the very core of our daily lives, and how understanding them can help businesses push the right buttons and reach their true customers every time. He also shares insights from his new book, “The Death of Demographics,” which provides a complete makeover of the marketing targeting process and explains how to maximize your budgets.
But it’s not just about theory – David also shares practical tips and advice for implementing the Valuegraphics system in your own business. He shows how to identify your true customers and create messaging that resonates with them, based on their core values.
Overall, this episode is a must-listen for anyone looking to take their customer segmentation and targeting to the next level. Tune in to hear David’s insights, stories, and advice – and be inspired to revolutionize your own marketing strategy using the power of Valuegraphics.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.