As UK music legend Ian Dury said “There ain’t half been some clever bastards” and with a title like that, who else but Keith Smith, our resident business development rock star to be the author? He calls out Mark Ritson and asks, do marketers need a marketing education?
Click here to read more of Keith Smith’s article this month in Rockstar CMO.
John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing copy to celestial quality, but he is now.
So many marketing departments are starved of the kind of literal excellence that Write Arm supplies but now, never more in need.
In the episode, John explains how he conceived the idea of Write Arm, why engaging copy is more important than ever and covers the five influences of inspiration.
Our in-house wit Jeremy Davies recounts an amusing new business brief encounter.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
John’s LinkedIn profile
Write Arm’s web site
Illustrator, muralist, graphic artist and all round fantastic geezer, Vic Lee has just published his Corona Diary 2020 – an illustrated guide to all the madness we’ve been experiencing over the last 3 months.
Buy a copy now CLICK HERE
Vic chats with the graphically-challenged Keith Smith about his landmark iconic murals that adorn the walls of many a creative hot-shop. He tells us how he became an artist, what inspires him, how he can remain so cool in all this chaos and his next big projects.
And we discover why CMOs love him so much.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Vic Lee’s LinkedIn profile
Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.
Podcasting in the b2b market, do creatives make good marketing directors?
Can only qualified marketing people can call themselves experts?
RockstarCMO updates and Ian’s desert island disk.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
These days, people pay more attention to the written word and no-one knows this better than Ian Truscott.
Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of words, images and messaging.
Ian also walks the talk with his own online content marketing platform, RockstarCMO, a hybrid marketing insight and think tank for the international marketing community.
Also the funniest man on LinkedIn – Jeremy Davies takes on product targeting.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Ian’s LinkedIn profile
Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next years.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies.
Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution to the branding industry.
The show is so good, we had to break it up into two parts.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Show Notes:
TCBA web site
Steve Cheliotis on LinkedIn
Marty Neumeier on brands
What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales.
It’s all about the relationship and building a sense of value and trust in your marketplace.
Natasha show us how it’s done.
Also Jeremy Davies gets toasted!
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Ever since Archimedes ran naked through the streets of Syracuse shouting “Eureka!” after an invigorating hot bath, people have pondered what causes creative thinkers to have their epiphanies.
In a departure from the normal sales and marketing articles, MD of The Advertist and host of The Fuel Podcast, Keith Smith teams up with RockstarCMO editor Ian Truscott to ask three terribly creative blokes where it all comes from.
The interview, turned into a podcast that will turn into a series and finally turn into a wider program about creativity.
Stuck for a name for the show, they decided to call it, Never Mind the Bullshit. Highly creative, right?
