Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world. Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s […]
If you’re thinking of launching a new business drive (and let’s face it, who isn’t?) then you need to listen to this show. Andrew Morgan runs a business development consultancy that is driven by the simple rules he follows in any sales campaign; get the basics right and the rest will fall into place. Andrew’s […]
Retail insight and news update from The Advertist. Our little 10-minute podlet, episode 3 has dropped, as they say. Grab a tea and catch up with….
In a rare interview, Alex Sibile, co-founder of The Future Factory takes us through the concept behind the company as it celebrates it’s 10th anniversary. Alex explains how TFF set out to be different, the company’s mindset in very different times in business development, why agencies need to prioritise business development, how to win new business […]
After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch. He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market. This […]
After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers: Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, […]
Wake up to the potential of social media sales with a bona fide expert social media influencer. May King Tsang (or MayKing Tea as she’s also known) is part of the new wave of broadcasting entrepreneurs that brands and agencies crave. Her infectious approach to promotions and marketing is a wonder to behold and her […]
You gotta have faith and Father John Taylor, LinkedIn’s very own Christian chaplain is here to spread some Christmas joy, seasonal survival tips and advice on how you can do good business and good deeds. This episode is a follow up on our wonderful Diwali show from November and we hope you can take an hour out […]
Animation evangelist Jon Mason has enjoyed an illustrious career, working for some of the biggest names in animation, from Disney to BBC and works with brands to help create imaginative and inspiring campaigns. But this year, Jon is also working to help increase BAME representation in his industry through an initiative called The Secret Story […]
As part of Fuel’s faith-related series in the run-up to Christmas, we sit down with Kunal Pattany of agency Digital Human who has found a way to blend all the positive aspects of his religion into his business model. His agency is on a mission to bake sincerity and commitment into its brand campaigns. Not […]