Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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Paul Holmes: Thought PRovoking

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public […]

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AI and creative marketing – podcast

How AI has helped get over 'the blank page syndrome' by generating unique ideas and assisting with post-production tasks. The importance of the human touch in content editing, artwork generation, and making aesthetic decisions. How could…
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What does The Advertist do?

In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business. The podcast - Entrepreneur’s Enigma - highlights the ups and downs of the entrepreneurial…
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ORCHARD PODCAST PRODUCTIONS

Let's face it, cold emailing new business prospects is getting harder and harder.If your email isn't:a) familiar to the prospectorb) something they need that oozes trust,then<DELETE>You need a way to demonstrate trust, knowledge and authority…
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ADAM RUBINS: CLOSE ENCOUNTERS OF THE GROWTH KIND

Are you looking to sell your creative agency, or looking to acquire one? You need to strap yourself in because it’s gonna get bumpy. Unless… You take on board the wisdom contained in the next 60 minutes of my interview with Adam…
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MATT SMITH: WILL A.I MAKE PHOTOGRAPHERS EXTINCT?

Are the new image generation Ai engines going to create an extinction-level event for photographers? Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off…
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MARCUS BROWN: THE AGENCY WHEEL OF FORTUNE

Looking for insights into the art of the big agency pitch? Look no further than this week's guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the…
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