Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

Is Your Creative Agency Ready for the Next Economic Downturn?

Why Now Is the Time to Strengthen Your Business Development Strategy. Economic downturns rarely arrive with warning. The headlines look optimistic. Markets trend upward. Business seems stable—until it isn’t. We’ve seen it before: Every crash came quickly. Every time, most were unprepared. Today, the FTSE 100 and S&P 500 might be in the green, but […]

Read more
/by
, ,

KEITH SMITH: DO YOUR F**KING HOMEWORK!

The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.…
Read more
,

B2b Marketing in 2024 – Macro trends

Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.     Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have…
Read more
, ,

LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the…
Read more
,

VICTOR HOUGHTON: THE ORIGINAL SEARCH ENGINE

While most great creative is inspiration, that inspiration comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours…
Read more
,

Five words that will win you new business

New business should be a priority for everyone these days. Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency's performance to new heights? Explore the intricacies…
Read more
,

KEITH SMITH: COPYRIGHTS AND WRONGS

Is it possible to own words? How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze? In this podlet, I investigate the issue of copyright and protectionism…
Read more