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LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.

Topics covered:

Interviewing one of the most feared news interviewers

Public relations as a career option

Dealing with imposter syndrome

Mental health and how we should be addressing it

The value of a global agency network

Why the PRCA’s Communications Management Standard accreditation matters

The impact of the climate change debate on the sales role

Working as influencer Rob Mayhew’s agent

Using data to make influencer marketing work

Is PR a creative business?

Lyndsay’s favourite campaigns of the year

Humans v AI in PR

How Fleishman Hillard is continuing to innovate and lead the industry.

Show notes

Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com

PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business

Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/

Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/

Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM

CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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AI and creative marketing – podcast

How AI has helped get over ‘the blank page syndrome’ by generating unique ideas and assisting with post-production tasks.

The importance of the human touch in content editing, artwork generation, and making aesthetic decisions.

How could AI’s ability to replicate voices impact the music industry? – What is the future role of AI in DJing, and could it replace human DJs?

How will AI’s automation of many human tasks impact jobs and the economy? – Will society turn into a heterotopia with AI fulfilling the necessities of life? AI’s ethical implications and its impact on creative forms like photography, music and much more are explored.

Exploring the Allure and Challenge of Artificial Intelligence with Keith Smith

Creatives with AI – a podcast hosted by David Brown

To hear the podcast click here:
https://creativeswith.ai/episode/14-exploring-the-allure-and-challenge-of-artificial-intelligence-with-keith-smith

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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What does The Advertist do?

In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business.

The podcast – Entrepreneur’s Enigma – highlights the ups and downs of the entrepreneurial journey. And, as you’ll discover, working at The Advertist isn’t all laying around in the sun, drinking Margheritas and making phone calls.

Well the phone calls bit is true.

Because The Advertist sits at the epicenter of the UK’s new business community and in this show, Keith explains why the company launched and what lessons he’s learned about generating new business for creative agencies over 15 years of publishing and podcasting.

He also displays an almost unfathomable, yet truly British ignorance of American Football and Super Bowl customs.

Not bad for someone who’s claimed USA as his home for the last 15 years!

Keith’s heart is still truly in the UK’s creative agency world.

https://entrepreneursenigma.com/podcast/keith-smith-on-helping-uk-ad-companies-with-leads-from-the-states/

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THE FUEL PODCAST – DR. GLEB TSIPURSKY: NEW OFFICE RULES

The debate rages on! Should we all get back to the office or have we just kissed the 9-5 Monday to Friday work week goodbye?

While some of the world’s business leaders (who should know better) are doing their very best impression of King Canute, trying to turn back the tide and command a sea of young workers to adopt a prairie dog existence in open plan offices, the world is changing.

Change is tough but fortunately, we’ve got experts, we’ve got science and we’ve got technology. So what’s the problem?

In this show, behavioral psychologist and author of dozens of books Dr. Gleb Tsipursky – who advises blue chip corporations on how to transition to flexi and blended working, delivers a brilliant how-to for creative agencies.

In this show we discuss what countries responded to the pandemic correctly – and what ones didn’t. We look at how to balance public health against economic demands; who to trust when we need to know; status quo bias, Elon Musk’s flip-flop, the huge HR and financial benefits of remote work in one single move; how creative agencies are solving the problem; how the US’s biggest employer is setting the standard; how AI can help with the solution, who pays for it all and we address the 600lb Gorilla in the room of mental health and discuss solutions to help companies help their staff.

We also discover the best days for office work and the extended weekend.

Plus! Jeremy Davies is back with a wonderful sketch on AI and Rise of the Robots

Show notes

Dr. Gleb’s LinkedIn profile: https://www.linkedin.com/in/dr-gleb-tsipursky/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ORR VINEGOLD – UNREST: TOMORROW’S WORLD

With all the outcry about how the big FMCG companies are greenwashing us and brands are gaslighting the general public into buying more of their products, just what are the alternatives for savvy consumers? Where are the products of the future coming from?

Orr Vinegold is the leader of business accelerator Unrest – an incubator committed to coaching the next generation of founders and giving them best-of-breed advice.

And Unrest should know because it’s part of creative superstar Uncommon – a previous guest of the show and one that left an indelible mark on the debate around the real meaning of creativity.

Orr Vinegold has got all the chops – he’s poacher turned gamekeeper, following an illustrious career with some of the behemoths of the consumer goods world but now he’s turning all his skills into helping companies that put planet and purpose before profit – not just ticking boxes but vetting the founder’s DNA to make sure they do what they claim. Having selected his lucky stable of companies, the team at Unrest then go about making sure they get best of bred advice and help to launch their business, giving it one of the best starts a business could want, including marketing, positioning, strategy and funding.

This is a blockbuster of a show and only we dare to go where others don’t. This is more than a podcast, it’s a complete guide to modern marketing and we were honoured to spend so much time with Orr.

This show is packed with extras for you, including a wonderful bit by our returning hero Jeremy Davies who takes down Elon Musk quicker than a tweet about exploding Teslas.

We also pay tribute to our impressive guest line-up across the year, with a rap/poem that name checks all our wonderful agency guests.

And stick around right till the end for a brilliant Christmas Easter Egg about next year’s shows.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DAVE DYE: SAME OLD SH*T

From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world’s most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry’s most loved podcasts ‘Stuff from the Loft’ where it’s not unheard of to hear 2-3 hour long interviews with advertising royalty.

In this show, Dave discusses the art of leadership, using Tim Delaney and Alan Parker as examples. He urges the ad industry to get back to solving business problems, and why it’s important to explain the creative process to clients.

Dave’s favourite piece of work, the emotion of creativity, impostor syndrome, how D&ADs have changed, the fossil fuel addiction rabbit hole, keeping podcasting natural, Dave’s white whale, Dave Trott’s theory of jingles and new technology that works!

And Arsenal…Dave’s beloved Arsenal.

Show notes

Twitter (while it lasts) @davedyecom

Dave’s website: https://davedye.com/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – PETER SOUTER: A WAY WITH WORDS

Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media.

And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter.

We caught up him in his last 2 months as TBWA London’s Chairman and CCO – before he retires to enjoy his days using the written word to create entertainment – and this show is full of words of wisdom accumulated over his stellar career.

Starting his career at Delaney Fletcher Delaney in the mid-80s, Souter joined AMV BBDO in 1991, quickly climbing the ranks to replace David Abbott – a creative mind Souter says he grew up “devoted” to – and becoming executive creative director in 1997. After 17 years he took four years out to follow his passion for screenwriting, returning to adland in 2012.

He’s also about to embark on an exciting new venture with comedy screenwriter Richard Curtis. We hear all about that and Peter passes on his learnings from a prolific 40-year career in advertising.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – KEVIN TAYLOR: THE SUBTLE ART OF NEGOTIATION

Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He’s also had to negotiate for other people’s lives too, because he’s been at the sharp end of hostage negotiation for decades.

These days, he prefers the cut and thrust of boardroom to the perils of policing but the skills translate to the business and sports worlds, where he’s paid to help parties achieve a win.

Negotiation is one of the foundations of the new business world but most of us have no training in the art – we just make it up as we go along.

And without knowing how to get the best deal for you and your prospect, you’re always turning up to a gunfight with a banana.

Spend the next hour and a bit listening to one of the UK’s best negotiators, spreading the wisdom about the subtle art of negotiation.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – PAUL PHILLIPS – AAR: HOW TO AVOID COMING A CLOSE 2ND

Paul Phillips is the Managing Director of AAR – the Advertising Agency Register, where magical matches are made – and he’s seen it all.

Failure, success and everything in between that is the battlefield of agency life.

In this show, he shares his observations from the last 25 years of agency pitches and presentations, what to do, what not to do and how to make sure that you and your agency is putting itself forward for business you can win and that your brand is hunting for the right kind of agency for your brief.

If you’re a CMO or brand custodian and thinking of appointing a creative agency, or you run an agency and are looking for new business, then this is all you need to know.

In this show, we discuss:

What makes a great advertising agency

Justifying marketing budgets

How to be pitch perfect

The art of pitch editing

Relationship longevity

The definition of ‘Shower time’

The importance of strategy

Show notes

Advertising Agency Register (AAR) web site here: www.aargroup.co.uk

Paul Phillips’ LinkedIn profile: https://www.linkedin.com/in/paulbphillips/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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