Why do we tell stories?

Storytelling in all its forms has been a way of expressing an idea or information in a way that makes it memorable.

Storytelling allows us to see each other more clearly and to empathize. We tell stories because we are human or are we human because we tell stories?

Selling stories is the very essence of PR and yet there’s very little in the way of formal training for this.

And what about new business? Isn’t the art of selling the art of telling?

Pip Decks was first created by Charles Burdett, a UX consultant and designer, that works like a recipe card and Steve Rawlings’ Storyteller tactics is a way to ditch dull presentations and tell great stories.

Steve gives us an hour of pointers to help us weave a better tale, to engage and inspire our prospects and clients.

Show notes

Our sponsor: www.theadvertist.com

Get Pip Decks: https://pipdecks.com/products/storyteller-tactics

Proudly associated with the Marketing Podcast Network: https://marketingpodcasts.net

Ben Potter’s LinkedIn post: https://www.linkedin.com/posts/bpotter_businessdevelopment-newbusiness-sales-activity-7034107072166166528-0ZAK?utm_source=share&utm_medium=member_desktop

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.