The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.
Topics covered:
Interviewing one of the most feared news interviewers
Public relations as a career option
Dealing with imposter syndrome
Mental health and how we should be addressing it
The value of a global agency network
Why the PRCA’s Communications Management Standard accreditation matters
The impact of the climate change debate on the sales role
Working as influencer Rob Mayhew’s agent
Using data to make influencer marketing work
Is PR a creative business?
Lyndsay’s favourite campaigns of the year
Humans v AI in PR
How Fleishman Hillard is continuing to innovate and lead the industry.
Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com
PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business
Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/
Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/
Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM
CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
While most great creative is inspiration, that inspiration comes from a source based in facts.
These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.
An hour of truths, actualities and factualities on working from home, diversity and inclusion, greenwashing, deepfakes, artificial intelligence and the best free research tools agencies can get.
Vic’s LinkedIn profile: https://www.linkedin.com/in/victorhoughton/
VH Insights web site: https://www.vhinsights.com
The Neuron https://join.theneurondaily.com/
Chat GPT https://chat.openai.com/
Google Bard https://bard.google.com/chat
Waldo https://www.waldo.fyi/
Claude https://claude.ai/
My Social AI https://app.mysocial.ai/
Riot in the Taverna playlist https://open.spotify.com/playlist/5ckxgzY7GnpDiYGZxzmJ8f?si=c5b3e26dbaa84c33
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
Is it possible to own words?
How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze?
In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority team leader David Pickering.
The petition: https://www.palm-pr.com/blog/petition-trading-standards-to-allow-plant-based-brands-to-use-dairy-related-terms/
Agency new business generation tools: https://www.theadvertist.com
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All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place.
He also explains how great creative is better for the planet.
Importantly, he’s also here to tell us how we can all join his masterclass called ‘The Business of Creativity’. The link to sign up is in the show notes.
And why you don’t put a tow bar on a Ferrari..
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Are you looking to sell your creative agency, or looking to acquire one?
You need to strap yourself in because it’s gonna get bumpy.
Unless…
You take on board the wisdom contained in the next 60 minutes of my interview with Adam Rubins, who’s experienced the highs and lows, the mental stresses and strains of the agency sales process and lived to tell the tale.
Not only that but he’s built a new business around helping agency owners avoid the common pitfalls of selling or acquiring a creative agency.
Plus
And sharing an office with Sean Connery
Adam’s LinkedIn profile here: https://www.linkedin.com/in/adamrubins/
Now, Next Why Linkedin profile here: https://www.linkedin.com/company/now-next-why/
Now, Next Why web site here: http://www.nownextwhy.co.uk
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Are the new image generation Ai engines going to create an extinction-level event for photographers?
Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image.
Or does it?
What have photographers got that AI doesn’t have?
Matt Smith is one of America’s most creative product photographers. His studio is one of only 4 in the country that can create full 360-degree ‘spinning’ product images for ecommerce.
Not computer generated images.
Actual photographs.
Every job is painstakingly set up, lit and shot, whether it’s a full size Ford F250, an outdoor patio set, a contact lens or a chicken nugget.
Matt and his team are creatives, engineers, programmers, woodworkers and photographers. His studio is like a year-round Elves’ workshop.
But as we’re about to hear, he’s got the one thing that AI doesn’t have and will never have.
But if AI isn’t going to steal his lunch it’s probably going to put a couple of drinks on his tab and in this episode, we find out how the two disciplines are learning to work together.
If you love photography, if you’re fascinated by the potential of AI or if you want to learn more about the wonderful world of creative ecommerce product image production, then this is the show for you.
Show Notes:
Matt’s company web site: www.photospherix.com
Matt’s LinkedIn profile: https://www.linkedin.com/in/photospherix/
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his showmanship and pitch knowledge to help agencies win new business.
In this episode, Marcus shares his top tips for winning meetings, identifies the key growth tactics for big agencies, and explains how to identify great clients. He also discusses the importance of being prepared, the art of saying no, and the three essential ingredients every agency needs to know before they go for growth.
But Marcus isn’t just an expert on the pitch process. He’s also the driving force behind the Great Pitch Poll, which tracks the pressures that agencies feel over the new business process, giving him unique insights into the industry’s mental health.
So, whether you’re a seasoned agency pro or just starting out, you won’t want to miss this episode. Tune in to hear Marcus’s insights on the pitch process, agency growth, and more.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry.
In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey in the industry, from copying Jesus to creating a 100-movie franchise through the power of juxtaposition.
But it’s not all about the past – Martin also discusses the latest trends and issues in the industry, including flexible working, winning business, and the power of saying yes. He even has an amazing idea for one lucky outdoor media company.
And of course, no discussion about creativity would be complete without an exploration of artificial intelligence. Martin shares some surprising insights that are sure to challenge your assumptions about AI. So tune in to this episode for an entertaining and insightful discussion about the world of creativity, featuring stories, advice, and plenty of laughs along the way. And don’t miss Martin’s unbeatable story about Muhammad Ali – it’s the perfect ending to this creative masterpiece.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Do you want to unlock your creativity and bring your most imaginative ideas to life? This episode of the podcast features one of the advertising industry’s most imaginative creatives, Nicole Yershon.
In this episode, Nicole shares her “never say never” approach to business, which has pushed boundaries, broken taboos, shifted needles, and toppled monopolies. She also talks about her book, Rough Diamond, which is dedicated to all those people who think differently, courageously, and divergently to make the creative industry the envy of the world.
But Nicole isn’t just here to promote her book. She also shares her insights on a wide range of topics, including how to develop empathy, where creativity comes from, mathematics for business, new business advice, achieving work-life balance, the importance of trust, flooding Second Life, innovative thinking and survival, and the difference between intrepreneurship and entrepreneurship.
Nicole also champions the good work of the creative education system, including Communications Arts, and explains her proven theory of learning that helps us all to understand biohacking, cyborgism, and humans as technology. Overall, this episode is a must-listen for anyone looking to unlock their creativity and bring their most imaginative ideas to life. Tune in to hear Nicole’s insights, stories, and advice – and be inspired to think differently and push boundaries in your own work.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
