Every once in a while, we get to uncover something truly magical. This is one of those moments; a home-grown, low budget advert that actually works.

Kondor is a distributor of consumer electronics to business and consumers and the company’s new advert for Kitsound aims to show how music binds us all together. Not in a Coke-one-love kind of way, but in a sentimental, family sense of the term.
Filmed in Dorset, the campaign video features the story of a girl named Greta preparing to leave home for university. It shows her experiencing mixed emotions in the build-up to leaving home. Throughout, it shows how Greta’s family shares a passion and love for music, which plays a key part in their lives.
The video also features the song ‘Always Come Back Home’, sung by 16-year-old Grace Young-Christie, the daughter of KitSound’s creator Justin Christie.
“The video will be the backdrop to our campaign which celebrates that emotional connection we all have through music and those precious memories we all relive through different songs,” said head of marketing James Murphy. “The emotional connection we all have through music is at the heart of the campaign, and ultimately, how music brings us together.”
As part of the campaign, KitSound will also visit a number of events over the coming months, including Bournemouth University Freshers’ Fair on September 24, where the company will meet students face to face.

Heather Smith has made the switch from her directorial position at Aviva UK to take on the new position of digital transformation director of general insurance at LV=.
As part of the newly created role, Smith will work across the technical and operational areas of both LV=’s general insurance (GI) direct and broker businesses. Her most recent role was director for the Aviva Plc Group’s direct business, leading the development of its My Aviva customer portal and app and driving the brand’s digital development.
Smith’s career at Aviva (formerly Norwich Union) spanned 24 years, holding a number of senior positions including marketing director and head of sponsorship and corporate responsibility. As the insurer’s head of rebrand communications she was the general insurance lead for its rebrand from Norwich Union to Aviva.
“I’m thrilled to be joining LV=,” commented Smith. “In recent years LV= has certainly made its mark in terms of providing quality products that best serve the customer’s needs. Digital continues to play a vital role in the delivery of a high quality service that enriches the customer experience and it’s great to be joining LV= at a time when it is truly embracing its digital journey.”
With the ink not yet dry on the deal to sell its parts division for £120m, Lookers has announced the acquisition of West Midlands based Mercedes-Benz dealer group Drayton Group for £55.4 million.
Through this deal, Lookers has acquired 7 dealerships in Stafford, Stoke, Shrewsbury, Stourbridge, Worcester, Walsall, and Wolverhampton, which last year produced a turnover of £276m and profit before tax of £5.2m. The move doubles the current number of Lookers Mercedes-Benz locations and takes their national multi-franchise footprint to 160 dealerships.
The purchase of Drayton Group will be completed in late October, subject to the successful completion of the previously mentioned deal to sell the Parts Division.
Commenting on the deal, Lookers Chief Executive Andy Bruce said, “The acquisition of the Group is a perfect fit in terms of franchise, geography and culture. The Drayton Group is a business that we have respected for many years because of its fantastic reputation.
“Together we will now be the largest Mercedes-Benz dealers in the country and one of the largest motor groups in the UK. Importantly though, despite our size, Lookers still feels like a family business that cares about its people. We believe every dealership is unique and will have its own profile of customers with their own particular demands.
“We are currently seeing a lot of opportunity in the prestige car market as demand increases among the UK’s discerning motorists. We know that Mercedes-Benz is a fantastic brand with a rich heritage and is one that Lookers has worked well with, built and developed as part of our national network of motor dealerships.”
We all remember how we figured out work-arounds to deal with a lack of basic necessities in our student days, like putting shirts under the mattress to press them overnight, or substituting kidney beans for baked beans in a Chilli.
Dunelm has tapped into this with a wonderful series of quick-fire ads for its dorm-room appliances called ‘Student Essentials’ for those with champagne tastes and lemonade pockets.
The ads are all about real life solutions invented by students to make up for a lack of say a strainer or a microwave (although we have found that taking a pizza down to the local BP station’s microwave works wonders too).
Top drawer ads, if you can afford the cabinet.

Celebrity Cruises has launched a new city break package programme, which it calls Celebrity Escapes.
The new offering became available to book from yesterday (August 15) via its call centre, with customers able to extend their holiday by three nights to destinations across Europe and America.
The stays will include cities such as Barcelona, Rome and Venice, as well as Miami in the US.
The packages include return flights from London to the departure port city destination, a three-night pre-cruise stay in a city centre hotel and a full day with fully guided tour of the city’s highlights with lunch.
In addition there will also be another half day guided tour and farewell dinner, a free “classic” drinks package, airport and seaport transfers and priority pass airport lounge access on guests’ departure and return.
Examples of the breaks include sampling local wines with a guided tour of a Catalan castle in Barcelona, and a gondola ride along with a visit to the Academy Museum to view works by Da Vinci in Venice.
Sarah Harraghy, commercial sales director, UK and Ireland, Celebrity Cruises said: “At Celebrity Cruises we pride ourselves on continually offering our agent partners new and exciting products to sell to their luxury clients.
“These new packages will give holidaymakers the opportunity to really immerse themselves in all of the destinations that we sail. We have chosen the locations based on feedback from agents and destinations that are already extremely popular among our guests. We are looking forward to adding new cities in the near future.”
The Casio G-Shock, the cultural phenomenon in the watch world has become a serious challenger to the next tier up, moving from fashion to serious workhorse wristwatches.
The forthcoming launch of its Gulfmaster GWNQ1000 show us why.
Scheduled to hit UK stores next month, the new Gulfmaster is the first timepiece from the brand to add a water depth alongside an atmospheric pressure sensor (altimeter/barometer), temperature sensor, and magnetic sensor for compass readings.
The rugged watch was designed with the needs of coast guards in mind, making it suitable for extreme watersport enthusiasts.
Combined, the five sensor modes (altitude, atmospheric pressure, temperature, depth and compass bearing) are meant toenable the user to assess changing ocean conditions in real time, Casio C-Shock says.
The watch is water resistant to 200M Water Resistance, offers World Time with information on 31 time zones; UTC, barometric pressure alarm, tide indicator, 4 daily alarms and 1 snooze alarm, 1/100th second stopwatch, countdown timer, 12/24 hour formats, and a storm alarm, all in a 48mm case.
The US price has been announced as $850. UK pricing is not yet available.
LG Electronics has partnered with parcel locker service InPost UK, enabling its UK customers 24/7 access to more than 1,100 automated lockers for an easy and efficient way to collect and return mobile devices.
This latest service will help LG streamline its warranty repair service, making it more convenient for customers to send and return phones through InPost lockers. Situated in secure locations across the UK, InPost lockers can be found at convenient and accessible locations ranging from petrol stations to supermarkets.
Via the InPost partnership, post office queues and missed deliveries will be a thing of the past, with customers instead simply choosing the most conveniently located parcel locker, to be accessed at a time suitable to them. Once the device is collected and repaired, phone owners will receive a unique barcode via text or email, ensuring unauthorised third parties cannot gain access to their parcel. Instead fixed handsets are dropped to the same parcel locker, where it can be picked up hassle-free day or night, seven days a week.
Ian Caminsky, CEO at InPost UK, added: “Our partnership with LG Electronics is a great example of how we can work together with market-leading brands to support their service offering and, in doing so, increase customer satisfaction. Especially when things go wrong, e.g. when technical devices get damaged, companies have the opportunity to turn a negative into a positive by providing excellent and speedy customer service to rectify the problem. InPost offers the perfect return and delivery solutions to complement LG Electronics’ customer service thanks to its network of almost 1,100 lockers, all of which are accessible 24/7.”
East of England law firm Birketts has confirmed that work is underway on its new 50,000 sq ft headquarters in Ipswich.
Demolition of the existing site has already begun and property developer Churchmanor Estates will shortly begin construction of the four-storey building in Princes Street.
The historic law firm, which has had a presence in the Suffolk town for more than 150 years, anticipates taking occupancy in spring 2018.
"Birketts has had a longstanding need for new business premises in Ipswich in order to house our existing staff and also offer room for further expansion," said chief executive Jonathan Agar.
He added: "2018 will see the beginning of a fantastic new era for Birketts. The partnership with Churchmanor Estates, supported by Ipswich Borough Council, has delivered a bespoke solution that ensures we are at the forefront of new investment into Ipswich, in a flagship office in the ‘Princes Street corridor’.
"This move will allow our business to improve efficiencies and communication, while providing enough space to fulfil our ambitious growth plans."
Birketts also has offices in Cambridge, Chelmsford and Norwich. The firm reported record turnover of £38.7m for the year to 31 May 2016.
Premium lifestyle brand Joules is to open its biggest ever store at Edinburgh's George Street later this month.
Due to open on 24 August, the store spans 3375 square feet and replaces the brand’s existing store which was also based in George Street. It will house all of Joules’ key collections including womenswear, menswear, childrenswear and homeware.
Joules is aiming to open 10-12 stores per year following its admission to the AIM Market in May 2016. The opening will follow the launch of a new Stratford upon Avon earlier this month.
The brand has created ‘The Joules Festival of Colour’ to celebrate the Edinburgh launch, with a number of events and activities planned. A day ahead of its official opening, Joules will welcome VIPs, press, bloggers, locals and fans of the brand to a preview event where they will be offered cocktails, canapes and goody bags, as well as exclusive in-store offers. On the week of launch,
Joules will also host a number of events for visitors, including painting workshops, a whiskey masterclass and a scrapbook making session.
Colin Porter, chief executive of Joules, said: “We’re proud of the way that our retail stores really showcase our brand personality and allow us to engage with our customers, so to open our biggest ever is a very exciting milestone. Given the warm response from our customers to our previous store in the city, opening a bigger store here felt like a natural step.”
John Lewis is launching a new 'Locally Made' initiative where it brings together locally designed and made products from across the country in a dedicated area in its shops.
Due to launch in the new John Lewis Leeds store when it opens on 20 October, the first area will stock over 120 products from 11 local Yorkshire suppliers including Masons Yorkshire Gin and the Harrogate Candle Company. All of the suppliers will be based within a 30 mile radius of Leeds. The products will also be available on the John Lewis website to make them available to shoppers across the country.
Over the next few months, John Lewis shops in Edinburgh, Glasgow and Cardiff will also increase their range of locally made products, followed by new shops opening next year in Oxford and Westfield London.
The project is in partnership with Harrogate-based The Great British Exchange which launched in 2014 and sources artisanal products from new designers, established makers, independent businesses and factories from across the UK and provides direct support for independent suppliers.
Anna Rigby, head of buying for home accessories and gifts at John Lewis, said: “We know that our customers are interested in the provenance of products and as a British retailer, we're proud to support British design and quality by sourcing locally. Our Made Locally campaign, in partnership with The Great British Exchange, will help us strengthen our existing local supplier base and inevitably champion more British designers and manufacturers.”
Matthew Hopkins, managing director at The Great British Exchange, added: “I'm very proud of our partnership with John Lewis, which creates fantastic ongoing opportunities for more locally sourced products to be sold in one of the UK's most prestigious retailers.”

If this is news to you, we can help