Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

Why Now Is the Time to Strengthen Your Business Development Strategy. Economic downturns rarely arrive with warning. The headlines look optimistic. Markets trend upward. Business seems stable—until it isn’t. We’ve seen it before: Every crash came quickly. Every time, most were unprepared. Today, the FTSE 100 and S&P 500 might be in the green, but […]

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Q10 with Mike Friend of Honchō

The only source of independent thinking in the world of new business. The Advertist interviews the ever-genial Mike Friend to gather his views on life in the pipeline.
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What does it take to be a CMO?

If you're in marketing and you can't sell, are you really in marketing?
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Business Development: sales or cultivation or both?

What is the role of a business developer in today's business world?