People Moves: Lida appoints New Business Director

In agency People Moves, Christi Tronetti has been appointed New Business Director for customer agency LIDA, part of M&C Saatchi Group.

Christi joined LIDA from Isobel where she held the role of Marketing Director and Head of New Business.

In her new role Christi is tasked with leading new business and marketing in order to engage with potential new clients and raise the agency’s industry profile, following LIDA’s launch of its new proposition ‘Make work people welcome’ earlier this year.

She will report directly to the agency’s CEO, Jonathan Goodman.

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