Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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Paul Holmes: Thought PRovoking

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public […]

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THE FUEL PODCAST – DAVID ALLISON – VALUEGRAPHICS: A VERY MODERN METRIC

Agency leader, author and magician of metrics, David Allison in a can't miss episode on The Fuel Podcast. You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values.…
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NEW BUSINESS BRIEFING: EPISODE 6 – The Home & Garden Sector

https://www.youtube.com/watch?v=CSpt5sE5fLA Home and Garden sector insight and news update from The Advertist. Our little 10-minute podlet, episode 6 has arrived. Grab a tea and catch up with Keith Smith of The Fuel Podcast, Donna Smith…
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THE FUEL PODCAST – ZITAH MCMILLAN – PREDICTIVE BLACK: HOW FINTECH HELPS YOU SEAL THE DEAL

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector.…
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THE FUEL PODCAST – DR. CHRIS ARNOLD – AUTHOR, FLIP: UNTHINK EVERYTHING YOU KNOW

A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising…
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Portsmouth Museum and Art Gallery Tender: VH Insights Intel

The Advertist recently published a tender by Portsmouth City Council seeking expressions of interest from experienced family engagement specialists to help the Portsmouth Museum and Art Gallery become a more family friendly destination and…
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THE FUEL PODCAST – TOM CHEESEWRIGHT – APPLIED FUTURIST: HOW TO FUTURE-PROOF YOUR BUSINESS

Tom Cheesewright In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested…
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