Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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THE FUEL PODCAST - PETER SOUTER: A WAY WITH WORDS

Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media. And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter…
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THE FUEL PODCAST - CRAIG DAVIS: IS TIME RUNNING OUT FOR THE CREATIVE INDUSTRY?

A chat with the marketing and climate expert Craig Davis, where we review our environmental and advertising series, to verify our sources and give you all the talking points you need to speak with authority on how the creative industries…
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The Advertist – new business tips from the experts: Episode 2 – How to qualify new business meetings

In episode 2 of the New Business Masterclass, celebrated new business consultant Ben Potter explains ow to increase your sales effectiveness using his tried and tested method of holding discovery meetings. Discovery meetings ensure that…
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THE FUEL PODCAST - KEVIN TAYLOR: THE SUBTLE ART OF NEGOTIATION

Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He’s also had to negotiate for other people’s lives too, because he’s been at the sharp end of hostage negotiation for decades. These days,…
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THE FUEL PODCAST - GUSTAV MARTNER – GREENPEACE: THIS IS FINE

It’s not fine. It’s far from fine. It’s about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest…
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The Advertist – new business tips from the experts: Episode 1 How to win new business

In Episode 1 of the New Business Masterclass, Kimi Gilbert of renowned new business agency The Future Factory (TFF), explains what it takes to be a great new business person. In her role as Managing Partner at TFF, Kimi trains and coaches…
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