Entries by theAdvertist

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THE FUEL PODCAST – KATE BRADLEY CHERNIS – LATELY AI: HOW TO RECYCLE DIGITAL CONTENT FOR MAXIMUM EFFECT

Kate’s the CEO of Lately.AI the only social media management platform that creates content for you with the power of Artificial Intelligence. Like most of our guests, there’s a hell of a lot more to her than just being the CEO of a cutting-edge company. She’s a wonderful personality, hilariously dark, doesn’t take prisoners and […]

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THE FUEL PODCAST – SIMON RAYBOULD – AWARE PLUS: THE SECRETS OF GREAT PRESENTATIONS

A presentation is your brand. It’s your personality and it’s one of the most intimidating things we can do. Simon Raybould is a professional presentation and public speaking coach and he works with individuals and corporations to help them become engaging and entertaining presenters. His credentials and testimonials speak for his prowess but we wanted […]

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Prince’s Trust tender: exclusive VH Insights intel

Last week, The Advertist published a tender from The Prince’s Trust, seeking potential digital suppliers, involving youth outreach, social and influencer activity. Any agencies looking to put themselves forward for this prestigious project need to be armed with as much intel as possible about the prospect and the wider youth and charity sector. At The Advertist, our […]

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THE FUEL PODCAST – IAN FARRAR – FAR NORTH: PERSONAL BRANDING & THE RISE OF THE SME

Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world. Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s […]

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THE FUEL PODCAST – ALEX SIBILLE – CO-FOUNDER, THE FUTURE FACTORY: MAKIN’ IT RAIN!

In a rare interview, Alex Sibile, co-founder of The Future Factory takes us through the concept behind the company as it celebrates it’s 10th anniversary. Alex explains how TFF set out to be different, the company’s mindset in very different times in business development, why agencies need to prioritise business development, how to win new business […]

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THE FUEL PODCAST – JORN SOCQUET – CEO, FLUENT BEVERAGES: INNOVATING IN THE CBD DRINKS INDUSTRY

After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch. He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market. This […]

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THE FUEL PODCAST – VANESSA GREEN – GREENLIGHT CONTENT: AUTHENTICITY IN NEW BUSINESS

After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers: Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, […]