Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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Paul Holmes: Thought PRovoking

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public […]

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THE FUEL PODCAST – EPISODE 18: JOHN ASHTON OF WRITE ARM

John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing…
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THE FUEL PODCAST – EPISODE 17: VIC LEE

Illustrator, muralist, graphic artist and all round fantastic geezer, Vic Lee has just published his Corona Diary 2020 – an illustrated guide to all the madness we’ve been experiencing over the last 3 months. Buy a copy now CLICK…
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THE FUEL PODCAST – EPISODE 16 PT 2: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO

Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding. Podcasting in the b2b market, do creatives make good marketing directors? Can only qualified marketing…
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THE FUEL PODCAST – EPISODE 16 PT 1: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO

These days, people pay more attention to the written word and no-one knows this better than Ian Truscott. Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of…
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THE FUEL PODCAST – EPISODE 15: STEVE CHELIOTIS, TCBA PT 2

Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next  years. All of us at The Advertist invite you to check…
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THE FUEL PODCAST – EPISODE 14: STEVE CHELIOTIS – THE CENTRE FOR BRAND ANALYSIS (TCBA)

Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies. Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient…
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