Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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Paul Holmes: Thought PRovoking

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public […]

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THE FUEL PODCAST – ROBIN BONN – CO:DEFINERY – FIND YOUR NEW BUSINESS MOJO!

How do you grow from working in the agency, to ON the agency? Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions. Learn Robin’s best-selling…
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THE FUEL PODCAST – ANDREW TENZER – REACH PLC: ESG RULES? PART 2

Part two of the interview with Andrew Tenzer about his and Ian Murray’s research – Gut Instinct, The Empathy Delusion and  The Aspiration Window, which caused a tsunami of controversy in the creative industry by demonstrating how,…
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THE FUEL PODCAST – ANDREW TENZER – REACH PLC: ESG RULES? THINK AGAIN

Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc and one half of the team that published three controversial reports into the creative industry: Gut Instinct, The Empathy Delusion and The…
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USING LinkedIn FOR NEW BUSINESS

Using LinkedIn for new business by Keith Smith, Managing Director of new business platform The Advertist. Have you tried NOT using LinkedIn recently? It’s almost bloody impossible. How did that happen? Since Reid Hoffman…
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THE FUEL PODCAST – TOM RIDGES – GDLABS: LIFE AFTER COOKIES & THE ‘COLD START’ PROBLEM

Our love/hate relationship with cookies is about to end, so how will we be able to identify our new customers? Fear not! Because solutions architect Tom Ridges is the CEO of GDLabs, a targeting platform that can analyze sales data to predict…
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THE FUEL PODCAST – HELEN CALCRAFT – LUCKY GENERALS: ALWAYS ON A MISSION

Oops, we did it again! Helen Calcraft is undoubtedly one of the most high profile VIPs in the creative industry. A self confessed “New biz girl at heart”, Helen is one third of the leadership of Lucky Generals, the agency responsible for…
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