Entries by Donna Smith

Is Your Creative Agency Ready for the Next Economic Downturn?

Why Now Is the Time to Strengthen Your Business Development Strategy. Economic downturns rarely arrive with warning. The headlines look optimistic. Markets trend upward. Business seems stable—until it isn’t. We’ve seen it before: Every crash came quickly. Every time, most were unprepared. Today, the FTSE 100 and S&P 500 might be in the green, but […]

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ORCHARD PODCAST PRODUCTIONS

Let’s face it, cold emailing new business prospects is getting harder and harder. If your email isn’t: a) familiar to the prospectorb) something they need that oozes trust,then <DELETE> You need a way to demonstrate trust, knowledge and authority in a way that will stimulate their senses. You need it to work. You need a […]

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