Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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Five words that will win you new business

New business should be a priority for everyone these days. Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency's performance to new heights? Explore the intricacies…
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KEITH SMITH: COPYRIGHTS AND WRONGS

Is it possible to own words? How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze? In this podlet, I investigate the issue of copyright and protectionism…
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SIR JOHN HEGARTY: WHAT’S THE BIG IDEA?

One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business…

AI and creative marketing - podcast

How AI has helped get over 'the blank page syndrome' by generating unique ideas and assisting with post-production tasks. The importance of the human touch in content editing, artwork generation, and making aesthetic decisions. How could…

What does The Advertist do?

In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business. The podcast - Entrepreneur’s Enigma - highlights the ups and downs of the entrepreneurial…
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ORCHARD PODCAST PRODUCTIONS

Let's face it, cold emailing new business prospects is getting harder and harder.If your email isn't:a) familiar to the prospectorb) something they need that oozes trust,then<DELETE>You need a way to demonstrate trust, knowledge and authority…